Staff Product Marketing Manager, Upmarket
Skills
- 5+ years in Product Marketing, preferably in B2B SaaS or fintech
- Experience with hybrid PLG-sales models
- Strong data-driven decision making
- Expertise in marketing and sales enablement
- Excellent communication and cross-team influencing skills
- Ability to work in fast-paced, ambiguous product-driven environments
- Strategic planning and proactive problem solving
Responsibilities
- Develop and execute go-to-market strategies targeting large salon and spa customers
- Refine messaging and positioning to align with customer needs
- Collaborate with Sales, Product, and Growth teams to build an effective sales funnel including PLG and direct sales
- Define and monitor success metrics for marketing campaigns and initiatives
- Conduct market and competitive research to identify trends and customer pain points
- Provide marketing and sales teams with effective collateral, case studies, and competitive insights
- Influence product roadmap using customer insights and market demands
- Drive company-wide alignment and act as a thought leader for the upmarket segment
Education
- Bachelor’s degree or higher preferred
Benefits
- Flexible PTO
- Competitive health and dental insurance with premiums partially or fully covered
- In-person team collaboration and community-building events
- Fertility and adoption benefits
- Generous fully-paid parental leave
- 401k plan with immediate eligibility
- Professional development stipend annually
- Pre-tax commuter benefits
- Dependent Care FSA
- Home office support
Average salary estimate
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