Manager, Social Media And Reputation Management (REF9831F)

Multifamily Property Management

As the Manager, Social Media & Reputation Management, you will be a key leader in shaping and elevating our corporate brand presence and driving educational initiatives across all social media and online reputation channels.

This role offers a unique opportunity to lead corporate-level social media and reputation management initiatives with a strong emphasis on brand building and education, significantly impacting our company's overall growth, engagement, and industry standing. You will be instrumental in shaping how our corporate brand is perceived and how we educate our key audiences through digital channels.

Pay: $75,000 - $85,000 / Year

DUTIES AND RESPONSIBILITIES

1. Corporate Brand Building: Developing and implementing social media strategies that align with and strengthen our overall corporate marketing brand initiatives, ensuring consistent messaging and visual identity.

1. Develop and maintain a corporate social media calendar and content pipeline: Support brand building, educational initiatives, and consistent messaging with a well-managed social media content calendar completed at least one month in advance of the next month.
2. Establish and monitor key performance indicators (KPIs): Establish and evaluate the effectiveness of social media and reputation efforts, including posting and educational content. Assess the company's online presence and identify areas for improvement in brand consistency and educational outreach on a monthly basis, providing reports and insights to leadership.
3. Develop and implement social media and reputation management guidelines and best practices: Provide training and resources to property-level teams to ensure brand consistency, effective social media strategy, effective reputation management strategy, and FPI-supported tools. Subject Matter Expert on Opinion Reputation Management Tool.

1. Reputation Management Leadership: Proactive monitoring and management of the company's presence on key review platforms- managing online reputation across review sites, social media, and other relevant platforms. Proactive in developing strategies to enhance positive sentiment and effectively address negative feedback at a corporate level.
2. Thought Leadership & Mentorship: Drive standardization and mentoring key stakeholders across the organization in best practices for social media and reputation management, with a strong emphasis on corporate and property brand consistency and educational outreach.
3. Agency Partnership Management: Collaborate with and manage external agencies to support social media and reputation management efforts, ensuring alignment with brand guidelines and educational objectives.
4. Strategic Recommendations & Reporting: Providing strategic recommendations for optimizing social media and reputation management performance, with a focus on corporate brand impact and the effectiveness of educational content. Developing and presenting reports on key metrics and insights.
5. Process Development & Standardization: Participating in the development of social media and reputation management processes, SOPs, and guides to ensure consistent application of corporate brand standards and effective delivery of educational content across the organization.
6. Training and Development: Regularly develop and deliver training programs and resources to educate internal teams on social media best practices, reputation management, and brand advocacy in alignment with the Marketing Department training initiatives. Ability to provide mentorship to Dedicated Marketing Managers and Operations teams to empower the team and to foster a culture of continuous learning and innovation.

1. Cross Collaboration with Marketing, Communications, and Various FPI Department Teams: Collaborate with various departments for integrated marketing campaigns and consistent brand messaging across all channels.
2. Subject Matter Expert: Responsible for staying up-to-date on the latest social media trends, technologies, and best practices, proactively identifying opportunities for innovation and early adoption.
3. Primary Point of Contact for Corporate-Level Social Media and Reputation Management inquiries.
4. Media committee: Be an active participant in the FPI Media Committee, coordinating content for press releases and FPI website blog postings, in line with brand messaging.
5. Collaborate with Legal and HR Departments:  Ensure all social media activities adhere to relevant regulations and company policies.
6. Independent Contributor:  Able to operate as an independent contributor, managing strategy, execution, support for social media and reputation, including 
7. Other

1. 1. Consistently and fairly enforce community rules and regulations, FPI Standard Operating Procedures  
   2. Comply with all Fair Housing Laws and FPI policies and procedures
   3. Promote a professional image by adhering to FPI Management's Dress Code Policy. 
   4. When representing FPI Management, the conduct must be professional when communicating with employees, residents, prospective residents, clients, vendors, and guests.
   5. Perform any and all functions as directed by the supervisor, including special project assistance.
   6. Responsible for meeting all training requirements for the position (Grace Hill, Safety Meetings, etc.).

Minimum Requirements:

• 3+ years in a similar role, preferably in Residential Property Management.
• 3+ years of working knowledge of SEO strategies as they pertain to social media and online reputation.
• Proven experience developing and executing B2B social media strategies focused on brand building and thought leadership.
• Proven track record managing and improving online reputation for multi-location brands.
• Proficient computer and technology skills (Google Workspace, Google Apps, Social Media Platforms, property management software, A.I., and industry tools).
• Strong understanding of social media analytics and reporting tools (e.g., Meta Business, Google Analytics, or similar).
• Experience with social listening for trend and sentiment analysis.
• Familiarity with housing industry compliance and legal considerations for online communications (e.g., Fair Housing).
• Portfolio showcasing successful social media and reputation management initiatives.
• High School diploma/GED preferred.
• Proficient in English (speaking, reading, writing).
• Strong project management skills.
• Minimum 40 hours/week with flexibility for additional hours as needed (exempt).
• Telecommuting approved; must have a suitable home office setup and adhere to FPI policies.

Preferred Skills:

• Strategic Thinking:  Ability to develop long-term social media and reputation management strategies that align with overall business objectives and corporate brand goals.
• Content Marketing Expertise:  Proven ability to develop and oversee the creation of engaging and educational content across various social media formats (text, image, video, interactive).
• Reputation Crisis Management:  Experience in executing strategies to address and mitigate negative online feedback and potential crises.
• Community Building:  Ability to foster and grow online communities around the corporate brand, encouraging engagement and dialogue.
• Data Analysis & Reporting:  Proficient in aggregating and analyzing social media and reputation data to derive actionable insights and measure the effectiveness of strategies.
• Data Activation:  Proficient in analyzing data and creating/adjusting strategies and action plans based on data.
• Project Management:  Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Knowledge of  Social Media Advertising:  Understanding of organic and paid social media strategies to amplify reach and engagement for brand building and educational content. 
• Communication & Presentation: - The ability to effectively communicate with others, both verbally and in writing, in one-on-one, group, or presentation-style settings.
• Problem-Solving: The ability to identify and solve problems in a logical and creative manner to meet business needs.
• Teamwork:  The ability to work effectively with others in a team environment.
• Adaptability:  The ability to adapt to change and learn new things quickly, including the use of industry tools and AI.
• Attention to Detail:  The ability to pay attention to details, ensure accuracy in work, and self-edit.
• Time Management: The ability to manage time effectively and meet deadlines.
• Critical Thinking: The ability to think critically, breaking down complex situations to create outcomes and make sound decisions.
• Creativity:  The ability to think creatively and come up with new ideas.
• Understanding of SEO Principles (Beyond Basic): Ability to integrate social media efforts with broader SEO strategies to improve online visibility.
• Familiarity with Multifamily Industry Trends: Understanding of the unique challenges and opportunities within the residential property management sector.
• Technical Skills:  The ability to use social media and reputation management tools, and individual platform accounts, for corporate and portfolio-level management.
  1. Ability to effectively manage individual platforms pertaining to social media and online reputation (e.g., Meta, LinkedIn, Glassdoor).
  2. Ability to effectively manage  Marketing Management Software.
• Quality: Able to meet FPI standards for accuracy, completeness, and consistency.
• Productivity & Reliability: Able to consistently complete tasks effectively, efficiently, and with minimal supervision, resulting in positive outcomes.
• Knowledge & Ability: Proficient in required practical and technical skills, with the capacity to learn and apply new tasks.
• Teamwork: Proven ability to collaborate effectively with team members to achieve common goals, including a willingness to take on additional responsibilities and assist others as needed.
• Professionalism: Demonstrate respect by effectively collaborating and communicating with team members, residents, vendors, and supervisors constructively and respectfully.
• Communication: Demonstrates the ability to convey information clearly and concisely, verbally and in writing.
• Judgment and Problem Solving: Demonstrates ability to make sound decisions by leveraging professional expertise and forward-thinking. Applies analytical and creative solutions to resolve technical, interpersonal, and organizational challenges to provide solutions.
• Training and Professional Development: Proactive ownership and a commitment to learning, adapting relevant skills to enhance professional goals and work knowledge.
• Strategic Vision: Demonstrates the ability to think strategically and develop forward-thinking social media and reputation management plans that support the company's long-term goals for brand building and education.
• Innovation: Continuously seeks and implements innovative approaches to social media engagement, content delivery, project management, and reputation management within the multifamily industry.
• Influence & Persuasion: Effectively communicates and influences stakeholders across different departments to gain buy-in and support for social media and reputation management initiatives.
• Accountability: Takes ownership of social media and reputation management outcomes, demonstrating a commitment to achieving measurable results and holding themselves and others accountable.
• Change Management: Adapts effectively to evolving social media landscapes, algorithm changes, and industry best practices, leading the organization in adopting new strategies and tools.
• Compliance and Policy Adherence: Demonstrates consistent adherence to safety protocols, company policies, and applicable regulations governing operations.
• Attendance: Regular and reliable attendance is an essential function of this position. Punctuality, adherence to designated breaks and meal periods, and maintaining a satisfactory attendance record. including timely notification of absences or tardiness to the immediate supervisor.
• Emotional Intelligence: Demonstrates the ability to recognize, understand, and manage emotions effectively while effectively navigating interpersonal relationships. This includes demonstrating empathy, adaptability, and self-awareness in interactions with employees and colleagues.

ESSENTIAL ATTRIBUTES

• Embracing and exemplifying our HEART core values and incorporating them into every task performed and every interaction with clients, supervisors, team members, colleagues, residents, vendors, etc.
• Positive influencing, interpersonal, and communication skills are essential.

Why look at FPI for your next career step? We are one of the largest third-party 100% fee-managed Property Management companies in the nation, an industry leader in both the Conventional and Affordable Housing spaces, managing over 850 communities (~150,000 units) across the country, and employing ~3,500 team members. We offer comprehensive compensation and benefits packages (employee-only employer-paid plan available), ongoing training, and plenty of opportunities to grow your career. Come join Team FPI!

EEO/EVerify Statements

FPI Management is an Equal Opportunity Employer. All qualified applicants are encouraged to apply. FPI Management participates in the E-Verify program.