Join Ferrovial: Where Innovation Meets Opportunity

Are you ready to elevate your career with a global leader in infrastructure solving complex problems and generating a positive outcome on people’s lives? At Ferrovial, we are not just a company; we are a community of innovators and trailblazers. Listed on three major stock markets: Nasdaq (US), Euronext Amsterdam (Netherlands) and IBEX 35 (Spain), we are also member of the Dow Jones Sustainability Index and FTSE4Good. We operate in more than 15 countries and have a workforce of over 24,000 professionals worldwide. Ferrovial’s activity is carried out through our business units, including Highways, Airports, Construction, and Energy.  

Our Corporate organization oversees business activities, providing strategic planning, communication, legal, finance and human resources services to the business units. As a member of our corporate organization, you will have a broad view of our company, further supporting your career development.

Why Ferrovial?

• Global presence, local impact: Be part of a company that is shaping the future of infrastructure worldwide, with challenging roles and projects that make a real difference.
• Collaborative excellence: Work alongside talented professionals in a collaborative environment where your ideas and contributions are valued.    
• Diverse and inclusive culture: Thrive in an innovative and respectful workplace that celebrates cultural diversity and fosters creativity.
• Career growth: Benefit from global and cross-business unit mobility, with development processes designed to ensure your professional growth.
• Compelling benefits and employee wellbeing: Enjoy a comprehensive benefits package that rewards your hard work and dedication and take advantage of initiatives designed to support your physical and psychological health.
• Productivity tools: Utilize cutting-edge tools like Microsoft Copilot to enhance your productivity and efficiency.

Job Description:

We are seeking a Digital Communications Senior Professional to promote, strengthen and protect Ferrovial’s brand reputation. This role will develop and execute high-impact strategic digital communications plans to build positive reputation, conversation and attention for Ferrovial and its businesses in the U.S., as well as supporting global initiatives. They will have passion and proven ability to drive narratives and visual storytelling across a variety of communications channels. They will partner closely with their Global Communications colleagues to lead campaigns telling the Ferrovial brand story and the ways the company is transforming the sectors and communities in which it operates.

The position is based in Austin, TX.

Objectives:

• Develop a strategy to grow Ferrovial’s presence in the U.S., increase our brand recognition and reach our potential clients.
• Implement Ferrovial’s global digital strategy across all business units as part of Ferrovial’s global digital team and in close collaboration with diverse communications stakeholders.

Primary Responsibilities:

• Co-develop and execute strategic brand communication plans in close collaboration with Corporate Communications colleagues to deliver creative digital and social programming that excites and engages priority audiences externally.
• Support various departments and business units with strategic content plans.
• Leverage strong writing and creative storytelling skills to create content for a variety of channels and media formats that advance business objectives: standout social media and website content, bylines, paid content, media soundbites, presentations, marketing collateral, etc.
• Plan paid brand campaigns on social media and emailing campaigns, including audience segmentation and ad optimization, executed by our agencies.
• Execute initiatives across owned channels, specifically the corporate website, that prioritize the user journey and experience and advance Ferrovial’s brand positioning.
• Ensure the website narrative and content are relevant and appropriate for US audiences. Experience with website CMS is a plus.
• Facilitate collaboration and alignment to manage a comprehensive content calendar that tells a cohesive story to customers, clients, partners, investors.
• Lead day-to-day management of external creative agency.
• Monitor brand compliance and perception and contribute to strategic messaging and visual identity to enhance brand value.
• Track and report on performance, engagement metrics, and digital trends, and provide actionable recommendations.
• Publish essential legal documents and reports to the web site as required.
• Actively monitor the digital environment and conversations to strengthen and protect the company's digital reputation.

Qualifications (Knowledge, Skills & Abilities):

The requirements listed below are representative of the knowledge, skill, and/or ability required to fulfill this role. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Education & Experience:

• Bachelor’s degree required. A bachelor’s degree in marketing, communications, or journalism is preferred.
• At least 5 years of agency or in-house corporate experience working with or within highly matrixed global organizations. 
• Infrastructure sector experience preferred, but not necessary.

Professional Qualities:

• Ability to translate strategy into concrete actions by understanding the objectives, optimizing available time, identifying the teams to involve, and anticipating potential impacts.
• Deep understanding of digital marketing, social media trends, and content strategy
• A global mindset with a strong focus on the U.S. market.  
• Strategic thinking and creative ability.
• Proven ability to manage multiple projects with strong attention to detail and deadlines
• Experience directing creative resources, with good design judgment and commitment to quality
• A focus on continuous improvement and process efficiency.
• Self-directed with an ability to independently manage tasks and meet strict deadlines. 
• Flexibility and experience with geographically dispersed teams and diverse work styles.
• Initiative and comfort working autonomously.
• An individual motivated by new professional challenges and eager to grow.
• Excellent writing and editing skills in English; Spanish is a plus

Computer Skills:

• Experience with tools such as Adobe Creative Suite, social media scheduling platforms, and web tools (e.g., WordPress, Cision, Brandwatch, Google Analytics)
• Content management tool: Hootsuite
• Social media platforms
• Marketing automation or emailing tools
• Social listening tools
• CMS: WordPress

Seize the challenge. Move the world together! Innovative, creative, respectful, and diverse are some of the ways we describe ourselves. We are motivated by challenges, and we collaborate across our business units to move the world together. Your journey to a fulfilling career starts here!

Ferrovial is an equal opportunity employer.  We treat all jobs applications equally, regardless of gender, color, race, ethnicity, religion, national origin, age, disability, pregnancy, sexual orientation, gender identity and expression, covered veteran status or protected genetic information (each, a “Protected Class”), or any other protected class in accordance with applicable laws.

#WeAreFerrovial