Senior Email & Nurture Marketing Manager, Prospect Journey

About Facet:

Facet is a fully remote FinTech company with a mission to empower people to live more enriched lives by delivering a new standard of financial advice that elevates expectations across consumers and the industry.

We believe that unbiased, personalized financial advice that integrates into every facet of life is essential to living well. People’s financial lives are dynamic and ever-evolving, so we cover everything money touches–from starting a business to buying real estate to your investments and much more. Facet believes financial advice should be delivered with a fresh, human-plus-tech approach, that includes a CFP® professional–the highest certification possible.

The Opportunity:

Facet is looking for a talented and results-oriented Prospect Journey Manager to lead our nurture marketing strategy, execution, and optimization. You'll oversee our full-funnel lead nurture contact strategy, primarily using email and SMS, to engage, nurture, and convert prospects into Facet members. This role directly contributes to pipeline growth, revenue generation, and the success of our sales team.

We're looking for a strategic thinker with a strong understanding of email and SMS best practices, Salesforce Marketing Cloud capabilities, and data analysis. You should have a proven ability to leverage technology and messaging to achieve measurable objectives.

Responsibilities:

Lead Nurture Program Ownership: Oversee our comprehensive lead nurture program, delivering optimal contact and messaging strategies to educate, engage, and inspire prospects through their learning and buying journey. This includes:

• Optimizing landing page conversion rates and lead qualification experiences for specific campaigns and audiences.
• Nurturing qualified leads to schedule and attend introductory meetings with our virtual sales team.
• Improving show rates for scheduled virtual sales meetings.
• Boosting conversion through data-driven, high-impact experiences that educate, build excitement, and drive purchase readiness.

Experimentation & Optimization: Manage a robust experimental roadmap for each journey stage to continually test, learn, and optimize key performance indicators (KPIs).

Personalized Experiences: Deliver data-first, hyper-personalized, and seamless end-to-end experiences by leveraging prospect data from various sources.

Marketing Automation: Partner with our Business Operations team to design sophisticated marketing automation programs in Salesforce Marketing Cloud to streamline processes, enhance outreach, and drive engagement and conversion.

Content & Messaging Leadership: Lead the development of strategic creative briefs and oversee the end-to-end development and execution of messaging and content, utilizing external creative services.

Performance Analysis: Track and analyze campaign performance metrics, providing insights and recommendations for optimization. Share results and learnings with cross-functional stakeholders.

Journey-Specific Nurture Flows: Build a variety of "always-on" automated nurture flows targeting both active and inactive leads (e.g., win-back campaigns).

Diverse Communication Approaches: Utilize a wide variety of messaging and communication approaches, including newsletters, promotional content, personal outreach, and automated drip campaigns.

Cross-functional Collaboration: Collaborate closely with product, sales, business operations, and compliance teams to ensure consistent and compliant experiences across all prospect touchpoints.

Market Awareness: Stay up-to-date with the latest email and SMS marketing trends, technologies, and the competitive landscape.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• A minimum of 8 years of progressive experience in marketing automation, lead nurturing, and lifecycle marketing, with a strong preference for experience within B2C or financial services environments.
• Demonstrated expertise in current email marketing best practices and the latest industry trends, specifically including advanced proficiency in email cadence, sophisticated segmentation strategies, compelling messaging, dynamic personalization, rigorous A/B testing, and comprehensive analytics.
• Profound understanding of marketing funnel dynamics and proven ability in member journey mapping to optimize user paths.
• Exceptional analytical mindset with a track record of interpreting complex data, identifying key insights, and translating them directly into actionable email and nurture campaign strategies.
• Strong project management acumen, capable of effectively managing multiple concurrent campaigns and consistently meeting deadlines in a demanding, fast-paced environment.
• Highly self-motivated, proactive, and a collaborative team player committed to driving results and continuous improvement.

• $145,000 - $160,000 base salary + bonus + equity determined by the experience, knowledge, skills, and abilities of the applicant - Please note, our salary ranges are based on current market data. Should you feel strongly that we are not in line, we highly recommend you to reach out and let us know. We are always looking to improve on building the best place for employees.
• Flexible PTO
• All the benefits: medical, dental, and vision insurance, 401(k) with employer match, short and long term disability coverage (paid by Facet), life insurance options and paid parental leave
• Certification reimbursement program 
• Work from anywhere in the US