Product Marketing Manager

About Sia 

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes. 

Sia Experience is the marketing and creative pillar of Sia. We thrive at the intersection of strategy, consulting, and marketing communications. Our end-to-end solutions blend category-leading design, technology, and strategic insight to craft transformative experiences and connectivity. Our agency X consulting model is big enough to deliver, and small enough to be nimble. 

We’re hiring a full-time Product Marketing Manager who thrives in a collaborative, innovative, and analytically rigorous environment. In this role, you’ll drive meaningful growth for our clients by owning acquisition strategies, testing models, and continuously optimizing performance. You will develop and executing strategies for launching and growing products, including defining positioning, messaging, and targeting. You’ll collaborate closely with product managers, engineers, and senior stakeholders—so strong communication and critical thinking skills are a must. 

We're looking for someone who combines strategic thinking with hands-on execution, excels at client delivery, and is excited to contribute to the growth of our consulting practice. 

What sets our PMMs apart? 

They’re curious, humble, and data-driven. They know how to flex their approach across clients and challenges, exceed expectations, and continuously push themselves to learn and grow. 

Responsibilities 

• Develop and execute go-to-market strategies for product launches, including positioning, messaging, and channel planning 
• Partner closely with product, engineering, design, and leadership teams to shape standout product experiences and support high-priority initiatives 
• Lead the creation of marketing plans that align with business goals and resonate with diverse, global audiences 
• Identify market trends, customer needs, and competitive insights to inform product direction and strategic recommendations 
• Manage launch execution across press, policy, and public channels—highlighting product narratives and value 
• Design and optimize the full customer journey, from awareness to retention, ensuring consistency and impact 
• Support client-facing product marketing efforts, delivering actionable strategies and recommendations that meet evolving needs 

• 8+ years of experience in product marketing, marketing strategy, or product management, with a strong track record of launching impactful initiatives 
• 2+ years of people management experience—skilled at mentoring direct reports, building high-performing teams, and creating a culture of accountability and collaboration 
• Bachelor’s degree in Marketing, Business, Social Sciences, or a related field 
• Proven success leading cross-functional initiatives and collaborating with internal and external partners to bring products to market 
• Exceptional communication skills—able to translate complex ideas into clear, compelling narratives across teams and audiences 
• Highly organized and deadline-driven, with the ability to manage multiple workstreams in a fast-paced environment 
• Strategic thinker with a hands-on, entrepreneurial mindset and a passion for solving problems through data and insight 
• Comfortable working autonomously while being an engaged, team-first collaborator 
• Project management expertise with a history of driving solutions, removing roadblocks, and influencing stakeholders at all levels 
• Demonstrated success in business development—skilled at identifying opportunities, building relationships, and driving measurable growth 
• Experience in a consulting, tech, or mobile-first environment, especially in areas related to consumer apps, data, or privacy 

Compensation & Benefits 

We believe in supporting our team professionally and personally. Here’s a snapshot of the comprehensive benefits you’ll enjoy as part of Sia. 

Competitive Compensation 

• Annual base ranging between $140-170k, commensurate with experience and qualifications
• Annual performance based discretionary bonus 

Robust Health Coverage 

• 3 Medical plans  
• Dental and Vision  
• Life, AD&D and other voluntary insurance  

Tax-Advantaged Accounts 

• 401K retirement plan 
• 4% matching and 100% vested upon enrollment 
• Health Savings Account (HSA) 
• Flexible Spending Account (FSA)  
• Health, Dependent Care, Commuter 

Family Friendly Benefits  

• 100% paid parental leave for all new parents with eligible tenure 
• Building Healthy Families program if enrolled through Medical plan 

Time Off to Recharge 

• Generous Paid Time Off (PTO) policy 
• 9 company holidays plus 1 floating holiday  

Extras that Make Life Easier 

• College savings and student loan repayment assistance 
• Monthly cell phone stipend 
• Access to wellness programs at no cost if enrolled through Medical plan, including: 
• Gym membership reimbursement 
• LiveHealth Online virtual care 
• Personalized support from a Well-being Coach  
• Employee Assistance Program at no cost 
• Free confidential counseling and emotional support services  
• On-demand access to Emotional Well-being resources (ranging from relaxation techniques to stress management)  

Diversity, Equity, Inclusion & Belonging 

At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.  

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs. 

Office Workplace Guidelines  

Sia is committed to providing a flexible workplace environment that supports client, business, and market needs. Consultants located in our primary market office locations—New York City, Charlotte, Seattle, and San Francisco—are expected to live within a reasonable commuting distance and attend the office at least three days per week. For Consultants outside of our primary markets, we can offer more flexible in-person requirements in accordance with your location. 

Work Authorization & Sponsorship  

At this time, Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).