Senior Marketing Communications Specialist

Description

Join our diverse team as the Senior Marketing Communications Specialist, where you’ll play a pivotal role in shaping and elevating various brands across the platform. Reporting to the Manager, Marketing & Communications, you will leverage your expertise in content development and research-driven storytelling to create impactful promotional campaigns and educational materials that drive business success. You’ll collaborate with cross-functional teams to produce compelling assets, from website pages to product documentation, videos, and event materials. Your creativity will help support innovative marketing strategies, optimize digital performance, and strengthen brand presence. If you thrive in a fast-paced environment and are passionate about delivering results through creative storytelling and strategic planning, this is the perfect opportunity to make a lasting impact. This role requires an expert writer with experience translating technical information into compelling language and ideas that increase brand awareness.

primary responsibilities

• Develop and maintain product assets such as data sheets, web pages, and presentation decks and work with external and internal resources to produce product videos
• Work with the Marketing team on new product launches, including creating brand assets, training materials, and promotional strategies
• Working with the Manager, Marketing & Communications and internal sales teams to write engaging content to improve buyer journey and conversions
• Turn technical specs and product details into compelling narratives.
• Work with a graphic designer to design brochures, web banners, and other graphic materials for targeted audiences
• Develop engaging social media content
• Collaborate with Digital Marketing Manager to track and measure the effectiveness of campaigns, providing recommendations for continuous improvement

The list of duties and responsibilities described above is not intended to be all-inclusive and may be expanded/modified from time to time as required by Synapse ITS’ needs.

Requirements

• Strong knowledge of content marketing, specifically in a technical industry or at a start-up.
• Exceptional writing, editing, and storytelling abilities tailored to various audiences and platforms.
• Proficiency in web content management systems (WordPress and HubSpot) and analytics tools.
• Creativity and experience in developing infographics and other visual content using design software (e.g., Adobe Creative Suite, Canva).
• Excellent research and analytical skills, with the ability to translate data into actionable insights.
• Strong time management skills, with the ability to handle multiple priorities in a fast-paced environment.
• Effective communication and interpersonal skills for collaboration across teams and stakeholders.
• Proactive approach, with the willingness to take the initiative to find innovative solutions.
• Thrives in a collaborative team environment, focused on supporting the growth of the organization.
• Experience working with remote team members.

Qualifications and experience

• A bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Writing, or a related field; a combination of education and experience will also be considered.
• A minimum of 5+ years of professional experience in marketing communications, with demonstrated success in content strategy and production.
• Proven experience with and ability to develop and deepen content channels, including LinkedIn, blogs, marketing assets, and e-newsletters.
• Hands-on experience creating for various content formats, such as videos, graphic design, webinars, infographics, decks, sales assets, etc.
• Experience with marketing analytics and the ability to understand and report on campaign effectiveness would be an asset.