Director of Media and Strategy Management, THV

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address a patient’s unmet clinical needs. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

How you'll make an impact:
• Provide direction and guidance to project teams to execute larger media projects, initiatives and/or programs. Identify and manage risk and communicate complex media strategies which includes negotiations with internal and external parties. Serve in an advisory role to management to provide direction and guidance to project teams to execute BU specific media projects, initiatives and/or programs over several audiences and/or regions.
• Develop short-term and long-term media projects and activities with accountability for successful completion of all project deliverables.

• Enhance the digital marketing team's effectiveness and deliver a comprehensive approach to media planning and strategy.
• Lead the utilization of a measurement framework that ties directly to Media & Marketing Strategy to assigned BU. Leverage the framework and standards across audiences to ensure maximum impact and efficiency of media investment on an ongoing and annual basis. Manage audience sizing/quality, targeting models, campaign measurement and optimization.
• Facilitate a formal planning process and communications cadence with finance, business and marketer stakeholders in assigned BU including live meetings, quarterly business reviews (QBRs), dashboards and other mechanisms.
• Identify and evaluate more complex media process improvements and/or course correction/alignment opportunities. Identify and raise best practices, alternative solutions, resolving issues in collaboration with cross functional and/or matrix teams for assigned BU. Create a singular standard for media operations for assigned BU and own financial tracking for assigned media investment, execute media planning process across assigned BU and maintain effective agency relationship.
• Analyze, formulate and synthesize recommendations to senior level leadership.
• Identify and recommend media process improvements and/or course correction/alignment opportunities including evaluations of new systems and/or procedures.
• Incidental

What you'll need:
Bachelor's Degree required
Experience working in Lifesciences or media agency focused in healthcare Preferred

What else we look for:

• 10+ years of experience
• Proven expertise in Microsoft Office Suite and related systems and/or tools
• Proven successful project management skills
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Recognized as an expert in own sub-function(s) and/or area(s) within the organization with broad-based advanced knowledge within the organization
• Expert understanding of media procedures while looking beyond existing methodologies and own discipline to define and resolve complex problems
• Expert understanding in media planning, media buying, agency management, digital marketing, and digital media.
• Expert understanding of related aspects of marketing concepts and principles while looking beyond existing methodologies and own discipline to define and resolve complex problems
• Expert understanding of related aspects of media processes and/or systems
• Expert knowledge of financial mechanism that relates to media buys
• Demonstrated ability to direct teams and provide coaching and feedback, including responsibility for all employee actions including hire/fire authority and partnering with HR on all aspects of employee relations
• Ability to develop and integrate metrics into the projects and operations that clearly demonstrate the value of media buys to the business
• Expert in offering insight and leadership to manage the development of integrated marketing media strategies while harnessing core understanding of the individual disciplines that contribute to overall growth of the organization.
• Strict attention to detail
• Ability to interact professionally with all organizational levels
• Ability to manage competing priorities in a fast paced environment
• Ability to represent leadership on projects within multiple areas, interfacing with project managers, cross-functional teams and middle management
• Ability to consult in a project setting within multiple areas, interfacing with low to middle management
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California (CA), the base pay range for this position is $156,000 to $221,000 (highly experienced).

The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.   

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.