Account Executive, Client Leadership - job 1 of 3

Job Description:

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, businesses and society. Established in June 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

Account Executives must ensure activation teams are armed with the most up-to-date brand information, guidelines, and production playbooks, as well as the right tools and support needed to execute brilliantly! This role is closely attuned to how markets are activating and performing, and responsible for business intervention as needed. The Planning team is a cross-channel team, that partners with central client leads daily, to evaluate, extract, and provide insights that guide activation strategy for on, off and non-premise events. 

Key Responsibilities:

• Develop central activation plans and budgets across all brands / programs, channels, and departments  
• Forecast, track, and reconcile activation budgets 
• Estimate event costs by brand, program, market and tier 
• Deploy market budgets and event allocations by brand, channel, and program  
• Build and own annual, quarterly, and incremental event plans including the planning process, timelines, and communication to internal and external stakeholders  
• Guide activation strategy based on experiential objectives 
• Develop and implement activation strategy and ways-of-working; including sponsorship strategy, guidelines & checklists, approval process, financial process, measurement, and value reporting   
• Track performance and provide regular / reoccurring insight reports by market, brand, and program 
• Streamline communications to / from field activation to ensure brand / central / field alignment   
• Create and provide up-to-date activation playbooks & production guidelines for all brands / programs 
• Update programs with new brand direction, market insights, seasonal changes, POS, assets, best practices, etc.  
• Ensure activation teams are using all current activation elements, assets, POS, uniforms, etc. needed to execute 
• Provide day-to-day brand guidance, direction and central support to local event activation teams 
• Lead central projects that drive work improvements or efficiencies 
• Socialize success and opportunities to regions and Diageo marketing community  
• Serve as the daily POC and partner for Diageo clients  

Qualifications:

• Consumer marketing and or relevant agency experience 
• Superior project and time management skills 
• Experience executing experiential events / projects within a marketing or communications environment 
• Strong written and verbal communication skills  
• Ability to multi-task and manage multiple work streams at once  
• Experience with creating client-facing presentations  
• Excellent client relationship building / service skills 
• Strong budget management skills and experience 
• Performance driven with ability to set and achieve goals  
• Data driven and analytical mindset 
• Highly organized and detail oriented 
• Ability to work within a cross functional team (in office and remote) 
• Knowledge and experience in spirits / beer industry is preferred 
• Proficient in Microsoft Excel, Word, PowerPoint, Keynote and Outlook

The annual salary range for this position is $51,000-$83,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

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