Fast Facts

The Associate Director, Brand at ATD will lead creative strategies to develop brand awareness and drive revenue growth within the learning and talent development sector.

Responsibilities: Oversee brand strategy implementation, monitor market trends, manage media relations, and ensure consistent brand messaging across all channels.

Skills: Strong brand management experience, exceptional writing skills, familiarity with media tools like Cision and Sprout Social, and ability to lead cross-functional marketing campaigns.

Qualifications: 7+ years in brand management/marketing, Bachelor's in relevant field, strategic thinker with cross-channel campaign experience; advanced degree preferred.

Location: This is a hybrid position based in Alexandria, VA, requiring some in-office time.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $95,000 - $140,000.

Current ATD Employees, click here to apply via your Workday account.

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Job Description:

The Association for Talent Development (ATD) is the premiere membership organization for those dedicated to the learning and talent development industry. Our mission is to create a world that works better by empowering L&D professionals to develop talent in the workplace. We provide our community with a wealth of resources such as books, magazines, webinars, research, all modalities of educational programming, and offer the gold standard in talent development certifications.

As the Associate Director, Brand at ATD, you will report to the Senior Director, Marketing & Digital Strategy and will lead the development and execution of creative, innovative, and results-driven strategies that position the ATD brand effectively. This role will be instrumental in driving brand awareness, engagement, and revenue growth by leveraging various omni-channel marketing and communication tactics. The ideal candidate will have a strategic mindset, a deep understanding of brand management, and the ability to collaborate across teams to deliver impactful brand and marketing initiatives.

Key Responsibilities:

• Develop and implement brand strategies that align with company objectives and its strategic audiences across all internal and external channels.
• Design and oversee storytelling-driven brand campaigns to increase brand awareness and market presence.
• Monitor emerging trends in the Learning & Development (L&D) space and translate insights into relevant brand messaging and go-to-market strategies.
• Monitor brand performance and adjust strategies based on market trends, analytics, and customer feedback.
• Partner with colleagues across the marketing team to lead proactive media outreach and press strategy for key events, initiatives, and research.
• Manage inbound media requests and coordinate responses using ATD’s research, publications, and subject matter experts (internal and external).
• Ensure consistent brand messaging and visual identity across all channels, platforms, and social media.
• Strategically use social media and visually-driven campaigns to strengthen brand presence and engage target audiences.
• Collaborate with internal teams and external agencies to craft compelling brand narratives and produce engaging marketing materials.
• Collaborate with creative teams to produce brand assets and content.
• Identify and cultivate relationships with influencers and brand ambassadors to expand reach and amplify brand messaging.
• Analyze analytics and customer insights, market trends, and performance data to inform brand decisions and identify opportunities.
• Leverage earned media listening tools (e.g., Cision and Sprout Social) to track conversations, spot trends, monitor brand mentions, and surface actionable insights.
• Partner with membership, product, sales, content, global, and digital teams to align brand strategy with business initiatives.

Qualifications:

• 7+ years of experience in brand management, marketing communications, or corporate communications, preferably in a mission-driven or association environment.
• Exceptional writing, editing, and messaging skills with a strong grasp of voice, tone, and audience adaptation.
• Experience leading cross-functional campaigns across digital, video, and live event channels.
• Proven success managing media relations, content development, and internal stakeholder alignment.
• Familiarity with tools such as Cision, Sprout Social, and analytics dashboards.
• Strategic thinker with the ability to zoom out on brand vision while managing day-to-day execution.
• Bachelor's degree in marketing, communications, journalism, or related field required; advanced degree preferred.

Meet the Marketing Team… 

• The Marketing & Digital Strategy team brings extensive expertise across product lines and marketing strategies, fostering innovation and delivering results.
• With a strong commitment to collaboration and creativity, the team works together to drive and support ATD’s business objectives. 
• We also manage ATD's social media presence and engage with our global community of practitioners on all major social platforms. 

Our Work Environment… 

• The Association for Talent Development is a hybrid organization headquartered in Alexandria, VA. Please note this is a hybrid position. In office time is required. 
• Our recently remodeled office is in the heart of Old Town Alexandria, right on King Street, just a block away from the Metro and the Historical District and Old Town Waterfront along the Potomac River. 
• We are committed to our own development and offer a wide range of professional development opportunities, additional paid time off with our Learning Hours, and an annual Employee Learning Week. 
• We celebrate and recognize our teammates with awards ceremonies, picnics, and other events. 

If you are interested in this position, or ATD in general, we want to talk with you! 

Benefits:

Employment at ATD isn’t just about a job – it's about our employees’ well-being. Our ATD LiveWell program provides a variety of essential and fun benefits based on areas of Physical, Financial, Social, and Career health. Look at some (but not all) of what we offer and see for yourself!

• Medical, dental, and vision benefits
• Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)
• 403(b) plan with 6% company match and immediate vesting on employee contributions
• Get Fit or Quit Program (reimbursement for gym memberships, fitness classes, etc.)
• Flexible Spending and Health Savings accounts
• Free Headspace membership
• Unlimited Professional Development through ATD (classes, certifications, resources, etc.)
• Tuition Assistance
• Wellness library and events (virtual and in-person)
• Life insurance
• Accident, critical illness, and hospital indemnity
• Company paid Teladoc visits
• Short- and long-term disability
• Pet insurance
• Employee discount program (Tickets at Work, Verizon, Hertz, Capital Bikeshare, and more)

EEO Statement:

ATD is proud to be an Equal Employment Opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, age, color, national origin, sex, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, genetics, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Need Assistance:

ATD is committed to working with and providing reasonable accommodations for any applicant with a disability. If you are disabled and need assistance participating in the application or hiring process please contact us at [email protected] or you may call us at 1.800.628.2783.