Lead Generation Specialist

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Title: Lead Generation Specialist

Company: Oak Street Health

Role Description:

The Lead Generation Specialist is responsible for developing relationships with members of the community and scheduling interested and eligible prospects for first appointments (“a Welcome Visit”), through hosting and attending various types of events. At these events, Lead Generation Specialists will engage Medicare-eligible seniors in the community with the ultimate goal of having those individuals become patients of Oak Street Health, if they’re interested.

Lead Generation Specialists will work very closely with their Outreach Director/Outreach Manager, Community Relationship Analyst and Outreach Executive(s) to help drive new patient growth locally in their assigned territory. On a daily basis, Lead Generation Specialists will be the ‘face of OSH’ in their assigned territory and drive valuable local growth for OSH centers.

Core Responsibilities:

• New Prospective Patient Engagement & Scheduling
  • On a daily basis, generate high-quality leads (prospective patients interested in learning more about OSH and/or becoming OSH patients) by effectively engaging Medicare-eligible seniors through event execution at multiple locations (both in-center and throughout the community)
  • Schedule first appointments with interested and eligible prospects in-the-moment
  • Maintain knowledge of internal sales systems (i.e., Salesforce) and organizational goals by attending scheduled meetings to learn about new updates on services, workstreams, and initiatives
  • Collaborating with your Community Relationship Analyst (CRA), Outreach Executive (OE), and your Outreach Manager/Outreach Director to drive lead generation with local community members
  • Collaborate with OSH central growth and call center teams, as needed

• Relationship Development
  • Develop strong relationships with prospects across the assigned territory
  • Capture and record customer information and sales activity into customer relationship management (CRM) system and other business systems
  • Act as point of contact for central call center team if there are any questions about the prospective OSH patient
  • Resolve any concerns & complaints new prospects may have about Oak Street Health by working with the prospect to understand the concern or direct them to another Oak Street employee
  • Other duties as assigned

What are we looking for?

• Ability to quickly connect with and influence the right people - enjoy talking and listening to community members’ healthcare experiences (past and desired)
• Comfort with personal sales goals and results tracking
• Team player and contributor to the overall effectiveness of the team
• Inclination to work in a results oriented role
• Comfortable with navigating external barriers to create a positive experience
• Basic computer skills, including:
  • Clear electronic communication management (e.g., email) and documentation of prospect interactions
• Experience managing through a CRM system, ideally Salesforce, a plus
• Sales and/or healthcare experience a plus
• Access to reliable transportation to travel between events
• Ability to lift 25-45 lbs for event set-up
• Ability to occasionally work outside of standard business hours (e.g., past 5 pm or on weekends), if needed
• Fluency in Spanish, Polish, Russian, or other languages spoken by people in the communities we serve (where necessary)
• US work authorization

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$18.50 - $31.72

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 08/31/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.