Director of Growth Marketing

About ClosedLoop + Healthy

Historically known as healthcare’s data science platform, ClosedLoop has now also begun to pioneer the use of generative AI to deliver personalized support to patients and providers. With a passion for service and a thirst for revolution, we are dedicated to improving health and wellbeing for people everywhere. Through the use of innovative technology and compassionate support at every stage in patients journeys, we offer solutions for patients directly and for members of their care team.

What sets us apart from the competition is our well-established reputation and history of innovation, excellence, and partnership. Competing in and winning the CMS AI HealthOutcomes Challenge in April 2021 put us on the map by surpassing 300 other contenders (IBM, Accenture, Deloitte, Merck, Mayo Clinic, etc.) to win the $1.6 million grand prize.

We welcomed 2024 with another milestone … Our third consecutive year being named Best in KLAS for Healthcare AI. One of our industry’s most prestigious honors, KLAS uses direct customer experience and satisfaction data from interviews by KLAS Research to score healthcare technology companies.

Now on the precipice of more exciting accomplishments and discoveries yet to be realized, we will always be guided by a commitment to do good in order to positively impact the future of Healthcare.

We’re ready to help change the world. Are you? Come join us!

About the Team

Built and based in Austin, Texas, we are a team of “Closers” who are passionate about changing the future of healthcare. With numerous accolades in our trophy case, we have been repeatedly recognized by the Austin Business Journal as a “Best Places to Work” and Built In as a “Best Startups” for our culture and employee-centric programming. 

We believe that diverse teams are stronger teams and understand that building for the future includes embracing and honoring different backgrounds and experiences. Doing so creates the foundation for our ability to build systems that drive unbiased outcomes.

We strive to create a supportive team high in rigor, with a constant improvement mindset. We believe that teams high in trust innovate faster and better, collaborate more effectively, and love their work more. If this sounds like a place where you can see yourself building for a future that transforms healthcare, we’d love for you to join us!

About the Role

A key player ensuring Healthy can reach broad audiences, the Director, Growth Marketing will lead user acquisition efforts and growth strategy development/execution.  This role is critical in driving engagement, scaling user retention, and executing innovative marketing campaigns to transform healthcare through AI.

Responsibilities

• Develop and implement strategies to drive app downloads, user sign-ups, and engagement.
• Design and execute A/B tests and growth experiments to identify impactful opportunities across channels.
• Build and manage retention and re-engagement campaigns to foster loyalty.
• Analyze marketing performance data, generate insights, and optimize strategies to ensure continuous improvement.
• Strategically allocate and manage marketing budgets across channels.
• Partner with Product and Engineering teams to align growth initiatives with broader company goals.
• Conduct market and competitive analysis to refine tactics and stay ahead of industry trends.
• Craft user-focused messaging and positioning to enhance acquisition efforts.

You might be a right fit if you’re …

• A strong growth marketing foundation with a track record of acquiring and retaining users, and driving engagement for mobile apps or digital products.
• Demonstrated expertise in end-to-end skills in planning, execution, measurement, and optimization.
• Expertise in data and performance tracking and analysis, using data to guide decisions, improve conversion rates, and optimizing marketing channels.
• Hands-on experience and aptitude executing on multichannel marketing strategies, including SEO, SEM, ASO, paid media, social, and email, with a deep understanding of user acquisition and lifecycle marketing.
• A test-and-learn mentality, experienced in setting up and running A/B tests and growth experiments to maximize results.
• In-depth knowledge of consumer behavior and segmentation, especially within health and wellness and or  healthcare, to design personalized and impactful user journeys.
• Creative problem-solving skills, with the ability to innovate and find new ways to reach and engage target audiences.
• A collaborative mindset, able to work cross-functionally with Product, Sales, and Engineering to align growth initiatives with product and business goals.
• A proactive, self-starter attitude, comfortable navigating a fast-paced, startup environment and adaptable to change.

The fine print…

• We have a strong preference for individuals based in our Austin, TX headquarters who are comfortable with our in-office work culture. We offer relocation assistance to new employees relocating to Austin.
• At this time, ClosedLoop is unable to provide visa sponsorship. Candidates must be authorized to work in the United States without the need for sponsorship now or in the future.
• A few words on our approach to recruiting: We will never ask an applicant for sensitive or personal financial information during any stage of the recruitment process. We advise all applicants seeking employment with ClosedLoop to review available information on recruitment fraud. Anyone who suspects that they have been contacted by someone falsely representing ClosedLoop should email [email protected]

• 5+ years of experience in growth marketing or user acquisition, ideally within tech, mobile apps, health and wellness sectors.
• Proven track record in scaling consumer user acquisition and engagement for digital products or apps, with measurable success in achieving growth goals.
• Hands-on experience with multichannel marketing campaigns across SEO, SEM, ASO, paid social, content marketing, and email marketing.
• Expert-level skills with data-driven decision-making and experience using tools like Google Analytics, Mixpanel, Amplitude, App Store Connect, Google Play, Reddit, Facebook, Pinterest,  or similar for tracking performance and optimizing campaigns.
• Expertise in paid and organic strategies across multiple social channels, including Facebook, Pinterest, Snapchat, Reddit, etc.
• Experience with A/B testing frameworks and growth experimentation, with a test-and-learn approach to optimizing strategies.
• Familiarity with consumer behavior and user segmentation within the healthcare or technology industry is a plus.
• Demonstrated ability to work collaboratively across teams (Product, Engineering, Sales) to align growth initiatives with broader product and business objectives.