Marketing Senior Advisor, Content and Messaging Strategy - Hybrid

Role Summary 

We are currently seeking a Content and Messaging Strategy Senior Advisor aligned to the business marketing team within the Evernorth Health Services lines of business. This position is responsible for the development and execution of business-to-business strategic marketing in the form of content development, differentiated market messaging, storytelling and overall marketing communications support. This role will need to develop strong relationships with cross-functional partners responsible for support of Evernorth’s Commercial business growth, upsell and retention objectives across all health services business units. Additionally, this role will serve as the strategic quarterback to 11 Marketing Centers of Excellence (COEs).

• Content Development: Storyline creation consisting of narratives, sales tools, assets, emails and PowerPoint presentations; in collaboration with COEs, executes Commercial client business campaigns, communications, digital executions (account-based website content), event/tradeshow planning and other mechanisms designed to stimulate interest in Evernorth Health Services as the right partner for Commercial clients. Requires excellent storytelling and writing, strong PowerPoint, superior project management skills and proactive approach to supporting our internal clients.
• Differentiated Market Messaging:  Works cross-functionally to help develop and execute on meaningful and aligned market messages, tailored for health services clients. Leverages business knowledge, research/data, and insights to optimize market messages and communications campaigns.  Supports the development of key communications, including narratives, key messages, presentations, collateral and microsites/website where differentiated market messages are critical to achieving sales, margin and differentiated messaging in the marketplace.
• Marketing Communications Support:  Manages to completion initiatives that impact or support retention and profit margin goals within expected timelines.  Works closely with cross-functional groups to drive measurable results.
• Business Event Strategy and Support: Manages to completion a series of client events including bi-annual advisory council meetings and co-located meetings as needed.

This is a business-to-business (B2B) marketing role that requires understanding of B2B marketing and healthcare services marketing best practices in planning marketing strategies and overseeing tactical execution and measurement. The candidate will establish critical relationships with business partners that are experts in serving these clients and leverage their marketing expertise, along with forward-looking market and buyer trends, data-driven insights and modern marketing strategies, to position the business for success.

SCOPE

• This position has no direct reports.
• Responsible for developing strategic marketing plans, campaigns and materials to meet business goals across relevant business segments and through collaboration with Marketing COEs.
• Serves as conduit between internal client, cross-functional partners, and marketing to advocate for business needs within marketing and share relevant information with impacted businesses.
• Success will be measured by effectiveness of marketing initiatives in helping to meet retention and margin upsell targets.

ESSENTIAL FUNCTIONS

• Strategic thinker with strong understanding of B2B marketing channels and ability to understand client and business partners’ needs and articulate through storytelling.
• Demonstrated success partnering with cross-functional teams developing and executing marketing campaigns.
• A track record of positioning an organization to achieve tangible outcomes in a competitive environment.
• Excellent strong oral and written communication skills.
• Comprehensive knowledge of Microsoft Office suite, especially Microsoft PowerPoint.
• Superior time management and project management skills.
• Digital marketing, web content management, experience with content management system (CMS) and website analytics
• Previous experience working with internal creative teams or outside agencies.
• Track record of exceeding set metrics.
• Focus on impact and results.
• Unusually high work ethic and ‘whatever it takes’ mentality.
• Ability to work under pressure and strict timelines, and to thrive in a fast-paced, high demand environment.
• Excellent relationship development and management skills.
• Ability to juggle multiple projects.
• Travel required occasionally (less than 10%).

IDEAL CANDIDATES WILL OFFER:

• Bachelor’s degree with a minimum 7+ years of experience in communications or marketing or Master’s degree with a minimum 5+ years of experience in communications or marketing
• Experience in integrated marketing communication campaigns, including digital (website) execution and measurement.
• Experience in planning and executing strategic client event/tradeshow experiences to support business goals.
• Superior time management skills and verbal and communication skills.
• Outstanding ability to translate the strategic communications needs of a client into appropriate and impactful creative executions.
• Excellent ability to engage internal and external clients.
• Excellent judgment in dealing with sensitive issues and confidential information. 
• Ability to take direction and to work independently and manage multiple projects simultaneously without compromising quality or attention to detail.
• Ability to work from a Cigna Group office 3 days a week, as directed by the business.

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

For this position, we anticipate offering an annual salary of 111,800 - 186,400 USD / yearly, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus plan.

We want you to be healthy, balanced, and feel secure. That’s why you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k) with company match, company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, visit Life at Cigna Group.

About Evernorth Health Services

Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.