Sr. Partnerships Manager, Ads Manager

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the team

Roku Ads Manager is Roku’s answer to the growing and diversified demand for CTV advertising. Our self-serve ad platform entered General Availability (GA) in September 2024 and has picked up major momentum.

Our Ads Manager team is small, gritty, and focused on building the best streaming ad platform in the market. We move fast, pivot quickly, and work hard. We rally around decisions, challenge assumptions, and push the limits on what advertising can do for growth marketers, performance agencies, and any other business interested in making the big screen work for their brands’ objectives. 

Our team is looking for our first Partnerships lead to create and maintain a revenue-focused partnership program that will drive incremental investment though key third-party partner alignment. These partnerships will focus on four key areas: Measurement, Audiences, Creatives, and APIs.

About the role

This role is foundational to our growth and is the first of its kind for Roku Ads Manager. Our Partnerships lead will be a revenue-focused role who will create a foundational partner program for repeated and trackable success across the ecosystem.

This role will evaluate, negotiate, and maintain all strategic partnerships for Roku Ads Manager, specifically focused on the Measurement, Audience, Creative, and API spaces. Your main objective is to create value for brands by aligning Roku with key partners, which in turn will drive business growth, platform innovation, and customer satisfaction.

This role will collaborate with legal, product, sales, and marketing teams to ensure partnerships are not just executed but also rolled out in a way that maximizes revenue impact and minimizes operational strain.

For New York Only - The estimated annual salary for this position is between $122,000 and $180,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

Roles and responsibilities

• Create a Partnership Program: Identify, develop, and manage a strategic partnership program framework for repeatable and trackable success, with a focus on revenue generation.
• Partnership Development: Prospect, build, and maintain mutually beneficial relationships with key players in the ad tech industry -- including data, measurement, audience, creative, and API solutions providers.
• Partnerships Management: Oversee the day-to-day operations of partnerships, serving as the primary POC for partners.
• Partnership Evaluation: Track and report on partnership performance, including revenue generation, operational efficiencies, and customer satisfaction metrics.
• Deal Management: Working closely with business and legal teams, you’ll negotiate and structure partnership agreements, ensuring clear expectations, deliverables, and KPIs are defined.
• GTM Strategy: Collaborate with various teams to develop and deliver joint go-to-market strategies that drive revenue growth and market adoption.
• Market Feedback: Ensure customer feedback is collected, aggregated, and incorporated to drive partnership enhancements.

In summary, Ads Manager’s Partnership Manager will create and own all functions surrounding our partnership program, goaled with driving incremental platform revenue and client satisfaction.

Success in this position requires strong ad tech knowledge, excel communication skills, experience working cross functionally, and proven negotiation experience.

You will be an individual contributor who will work cross-functionally to ensure the Roku Ads Manager is maximizing our position in the market by aligning with key partners that drive value for our customers.

The role is fast-paced in a particularly high-growth area, requiring the ability to work autonomously in an ever-changing environment.  

We’re excited if you have

• Proven and full scope experience in evaluating, negotiating, and maintaining ad tech partnerships and/or partner programs. Bonus points for a focus on self-serve, CTV, and/or growth marketer personas.
• Strong understanding of the ad tech partner ecosystem, its underlying performance technology, and what differentiates partner A from B. Specific focus on the measurement and attribution space will be valued.
• Passionate about ad performance, and eager to introduce new partner solutions to marketers looking to adopt them for the first time.
• Excellent communication & negotiation skills with a knack for cutting through industry jargon, understanding true core value.  
• 8+ years of professional work experience within digital media partnerships or a similar
• Highly collaborative and flexible work style, with the ability to adapt quickly to evolving business needs.
• The ability to effectively collaborate with internal teams to ensure effective partnership terms and go-to-market roll outs
• A naturally curious mindset, eager to learn and grow in a fast paced, dynamic environment
• A self-starter who’s hungry to attack new challenges that come with launching new industry-first ad platform features

#LI-CU1

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

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