Manager, CRM

CULTIVATE A BETTER WORLD

Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.

THE OPPORTUNITY

As the Manager, CRM, you will be responsible for all lifecycle CRM activations related to the customer journey including, but not limited to: email, SMS, and push channels. The individual in this role is energized by, and passionate about, the ongoing evolution of CRM at Chipotle with a desire to play a pivotal role in creating a lifestyle brand and shaping a best-in-class program. As a subject matter expert, the Manager, CRM, collaborates with partners across the company and reports directly to our Sr. Manager, CRM & Loyalty.

WHAT YOU’LL DO

• Own strategic output and for all lifecycle CRM campaigns across channels including journeys, triggered and transactional messaging.
• Partner with cross-functional teams including: loyalty, personalization, and brand marketing to ensure a seamless guest experience.
• Own the strategic plan to drive increased engagement from triggered lifecycle programs with a focus on audience segmentation, personalization, deliverability, and content optimization.
• Partner with multiple vendors to develop solutions for upcoming projects and solve any current technical challenges.
• Review, critique, route internally & externally, and QA lifecycle campaigns across email, SMS, and Push projects while adhering to project timelines.
• Own key journey KPIs and partner with the Data, Insights & Analytics team on regular performance reporting.
• Construct creative briefs and journey flows for triggered lifecycle communications and communicate effective with partner agencies.
• Manage messaging strategy within comms and roadmap for future CRM campaigns and optimizations.
• Oversee flawless delivery of messages, troubleshooting issues when they arise and implementing learnings to mitigate future impact.
• Partner directly with the Lead Product Analyst of Customer Activation to deliver a seamless experience for members across all touchpoints.

WHAT YOU’LL BRING TO THE TABLE

• Bachelor's Degree (BA/BS) from 4-year college or university required.
• 4-7 years of related marketing experience within email and other direct channels (SMS, push, etc.)
• Strong understanding of existing and emerging email and mobile marketing best practices and technologies.
• Excellent communication skills, including ability to effectively present content and recommendations to cross functional partners and senior leadership.
• Proven experience in testing methodologies, versioning, and personalization.
• Strong vendor management experience.
• Ability to multitask and juggle multiple requests and projects in a fast-paced environment.
• Strong organizational and time management skills.
• Ability to work independently as well as collaboratively.

PAY TRANSPARENCY

A reasonable estimate of the current base pay range for this position is $113,000.00–$158,000.00. You are also eligible for annual cash bonuses and equity awards based upon performance and other factors. Actual compensation offered may vary depending on skill level, experience, and/or education. Chipotle offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401k, sick leave, vacation time, and much more. Visit https://jobs.chipotle.com/benefits for more details.

WHO WE ARE

Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle has restaurants in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM

Chipotle Mexican Grill is an equal opportunity employer that values diversity at all levels. As a people-first company rooted in values, our purpose extends beyond serving nutritious food using real ingredients. It means hiring world-class individuals and fostering a culture that champions diversity, ensures equity, and celebrates inclusion. All qualified applicants, regardless of personal characteristics, are encouraged to apply.  

Qualified applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. Please contact [email protected]if you need an accommodation due to a disability to complete an application, job interview, and/or to otherwise participate in the hiring process. This email does not respond to non-accommodations related requests. 

Job Digital & Off-Premise Job Posting 05/27/2025 Job Number JR-2025-00358739