Director of Marketing

Arc Games is a leading publisher best known for bringing to market many beloved gaming titles including the Remnant series, Hyper Light Breaker, Have a Nice Death, Gigantic: Rampage Edition and the Torchlight series. The company also publishes video games based on well-known global entertainment franchises, such as Star Trek and Dungeons & Dragons. Originally founded in 2008 as Perfect World Entertainment, the publisher was acquired by Embracer in February 2022 and was later rebranded as Arc Games. The company is headquartered in Redwood City, California, with global offices in Amsterdam and Shanghai. Arc Games is part of the Embracer Group AB, based in Karlstad, Sweden.

This position will be in the San Francisco Bay Area (Redwood City).

We are looking for an exceptionally skilled Director of Marketing to lead the marketing strategy for Arc Games. In this role, you will set the vision and drive execution across all marketing business lines including brand, product, communications, socials, and any related fields. You will work closely with product and data analytics to help shape the product vision and establish our narrative.

What You’ll Be Doing:

·   Develop measurable online user acquisition campaigns and execute social network and social media marketing strategies

·   Manage paid search marketing campaigns with search engines and advertisement network for new registration initiatives

·   Manage within department and project budgets

·   Maintain & improve tracking tools for marketing & PR

·   Drives and support the marketing & press communications and community relations programs for the community and press

·   Develop and initiate campaigns to increase brand awareness for Arc Games and associated IPs

·   Manage the media team to create new video marketing assets for Arc Games's products.

·   Analyze sales data and work closely with the Product Managers to make adjustments to the game to drive higher ARPU

·   Develop new retention programs to keep Arc Games users within our portal and maintain CCU within our games

·   Work with creative team to develop compelling and effective narratives to optimize website to drive customer acquisition

·   Identify new opportunities and manage cross functional opportunities between ecommerce, business, content, and editorial

·   Direct promotional activities that drive more customers to the portal by creative viral/organic marketing initiatives

What You Should Have:

·   Bachelor's degree (B.A.) or equivalent

·   Minimum 3-5 years’ experience in the video game industry

·   Proven leadership and business acumen skills

·   Ability to work with all levels of management

·   Proven ability to handle multiple projects and meet deadlines

·   Strong interpersonal skills

·   Demonstrated proficiency in supervising and motivating subordinates

·   Good judgement with the ability to make timely and sound decisions

·   Creative, flexible, and innovative team player

·   Commitment to excellence and high standards

·   Excellent written and verbal communication and presentation skills

·   Basic competence in duties and tasks of supervised employees

·   Strong organizational, problem-solving, and analytical skills

·   Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm

Salary Range: $150,000 - $175,000

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