Manager, Paid Social Media - job 1 of 7

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The Global Advertising and Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing, and experiences. We have an ambitious goal: to be the most creative department in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective.

Within GABM sits the Global Media & Analytics team who is responsible for building inspiring paid social brand creative and assets to drive consideration for target audiences, effective placement through strategic media planning and buying and leveraging cultural marketing and brand platforms to support enterprise priorities. 

The Manager, Paid Social Media will support the strategic development and execution of paid social media for the brand across a variety of campaigns. We are looking for a dynamic, insights-driven marketer who is a social media subject matter expert. This role will focus on delivering paid social strategic thinking and creative execution focused on driving American Express brand consideration for our target audience segments utilizing the benefits of our products and services with a focus on our B2B audience.

The role will entail working in a flexible team structure across multiple initiatives with various business units and stakeholders. It will require close partnership with Media, Brand Content, Brand Planning team within GABM and across the organization, as well as our Agencies. Projects may vary to focus on B2C or B2B audiences. 

Key Responsibilities:

• Partner with key stakeholders and agency teams to evolve and shape Amex’s paid social media strategy and execute paid social creative across a variety of platforms and priorities with a focus on our B2B audience
• Contribute to the development of our influencer approach and execution influencers across a variety of campaigns and GABM priorities  
• Support in the management of relationships with social media platforms and across American Express business units 
• Partner with key stakeholder on the measurement for social media campaigns 
• Support in the pilot of new opportunities in the social media space 

Minimum Qualifications:

• Strong social media and creative expertise with a proven track record of delivering social campaigns and marketing communications to B2B and/or B2C audiences
• Strategic, creative and analytical thinker, who is solutions-oriented and a has strong project management skills in order to prioritize and manager multiple tasks simultaneously 
• Strong creative instincts and judgment – proven ability to manage cross-functional teams and agency partners and collaborate effectively with a wide range of internal and external partners 
• Customer-centric thinker
• Collaborative mindset, curiosity, and resiliency, with a sense of humor and passion to deliver best in class marketing in fast paced work environment
• Excellent relationship management skills - proven ability to build and strengthen relationships across all levels of management 
• Strong problem solving and decision-making skills
• Ability to work independently and as part of a team

Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities
• Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise.

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.