Senior Brand Marketing Manager, Apparel & Footwear
Skills
- Strong understanding of consumer behavior and industry trends.
- Experience in integrated marketing campaigns across digital, retail, social, influencer, and experiential channels.
- Analytical skills for performance reporting and ROI analysis.
- Excellent cross-functional collaboration and communication abilities.
- Knowledge of CRM and customer data analytics.
- Media partnership and agency management experience.
Responsibilities
- Conduct in-depth industry and category trend research to inform brand strategies.
- Collaborate cross-functionally to align marketing initiatives with business goals.
- Develop comprehensive brand strategy briefs translating business objectives into marketing tactics.
- Position the brand strategically with compelling narratives and messaging frameworks.
- Lead development and execution of integrated marketing campaigns across multiple channels.
- Manage reporting systems for campaign performance and present insights to leadership.
- Identify and manage strategic brand and media partnerships to grow brand visibility.
- Drive innovation and product campaign development working closely with design and planning teams.
Education
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- MBA considered a plus.
Benefits
- Competitive base salary with potential performance bonuses.
- Long term incentive plans.
- Progressive PTO policy.
- Comprehensive total rewards package.
Average salary estimate
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