Senior Programmatic Manager (Retail/DTC)

The Role

We are looking for a Senior Programmatic Manager to play a key role in the strategy and execution of programmatic advertising campaigns. This role requires a strong understanding of the programmatic landscape, a data-driven approach, and a passion for optimizing campaign performance. This individual will be responsible for implementing programmatic best practices, collaborating with other teams, and delivering exceptional results.

To be successful in this role, the candidate should have hands-on keyboard experience managing programmatic campaigns across major Demand-Side Platforms (DSPs), including The Trade Desk (TTD), DV360, and Amazon DSP. They must have strong analytical skills, a good understanding of measurement and optimization techniques, and the ability to translate data into actionable insights. If you thrive in a fast-paced environment, are passionate about programmatic advertising, and enjoy collaborating with others, this role is for you!

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Half-day Fridays year round

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance  and additional voluntary insurance

-Annual Class Pass Credits and more!

The anticipated annual salary for this role will range from $83,000 - $97,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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• Executing programmatic strategies, aligning with campaign objectives and KPIs.
• Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting.
• Staying up-to-date with the latest programmatic trends, technologies, and best practices.
• Contributing to the evaluation of programmatic technology partners, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); and data providers.
• Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI.
• Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts.
• Building and maintaining strong relationships with key programmatic partners, including publishers, data providers, and technology vendors.
• Identifying and evaluating new programmatic opportunities and technologies to improve campaign performance.
• Contributing to the development of strategic recommendations and performance reports.
• Managing campaign budgets effectively, ensuring optimal allocation of resources.
• Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization.
• Troubleshooting and resolving programmatic issues.

• 4+ years of directly related experience in programmatic advertising.
• Solid understanding of the programmatic landscape, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); data providers; and audience targeting methodologies.
• Proven track record of executing successful programmatic campaigns.
• Strong analytical skills and experience in data analysis, reporting, and optimization of programmatic campaigns.
• Good understanding of programmatic measurement and attribution methodologies.
• Experience collaborating with cross-functional teams.
• Strong communication and presentation skills.
• Ability to build and maintain strong relationships with programmatic partners.
• Proactive and results-oriented approach, with a passion for innovation and continuous improvement.
• Experience with various programmatic platforms and technologies.
• Industry experience in retail apparel, fashion, or DTC e-commerce is strongly preferred.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.