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K12 Language and Literacy Sales Specialist - Los Angeles/San Bernardino, CA

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

Join our K12 team as a Language and Literacy Sales Specialist in Los Angeles/San Bernardino, where you'll drive sales and build strong relationships with educators to improve language learning solutions for K-12 schools.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: Key responsibilities include achieving sales goals, developing customer relationships, presenting tailored sales presentations, and identifying new business opportunities in the assigned territory.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Candidates must possess strong consultative selling skills, excellent communication abilities, and experience in CRM systems to manage sales activities.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: Ideal candidates should have a bachelor’s degree, at least one year in sales or account management, and familiarity with K-12 educational markets or related industries.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: Candidates must reside in Los Angeles/San Bernardino County and be willing to travel throughout the territory.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $80000 - $90000 / Annually



WHO ARE YOU?  A sales professional who shares our passion and has a consultative mindset. A relationship builder who enjoys finding solutions for challenges and who understands the unique needs of K-12 students and schools.

WHO ARE WE? We are passionate, innovative, lifelong learners, and creative thinkers working to develop culturally authentic language learning products for K-12 schools and universities.

WHAT IS THE ROLE ABOUT? As a Language & Literacy Sales Specialist for our K12 team, you will play a key role in expanding our customer base within the Los Angeles and San Bernadino counties. You will call upon your industry knowledge, product acumen, sales and presentation skills to serve as an ambassador of VHL and drive the overall success of the organization and our customers.

WHY IS THIS EXCITING? We are a growth-minded organization, and this role is on the front lines learning about and partnering with our education customers in order to have a positive impact on their students and administrators.

IN THIS ROLE YOU WILL:       

  • Consistently achieve sales goals by winning new business/ adoptions and increasing sales within existing accounts (upselling and cross selling) within assigned territory
  • Develop and maintain strong understanding of VHL products, territory, market and the specific needs of customers 
  • Successfully use consultative selling and active listening skills to win business opportunities and align product offerings with customer needs 
  • Effectively and strategically manage and map territory, develop successful account penetration strategies and employ “smart selling” techniques
  • Prepare and present persuasive and targeted sales and training presentations for both print and digital programs 
  • Strategically establish and maintain strong relationships with educators, administrators, current and potential customers
  • Participate in national sales meetings, networking events, conferences and on-site team meetings 
  • Proactively identifies and follows up on new business opportunities as well as routinely follows up with customers to ensure that issues are satisfactorily resolved 
  • Effectively collaborates with internal team members and stakeholders including Sales, Development and Marketing 
  • Uncovers and attends networking and sponsorship events to increase contacts and build brand awareness. 

YOU MUST HAVE (MINIMUM REQUIRED SKILLS & EXPERIENCE): 

  • Bachelor's degree minimum
  • 1+ years of experience in a consultative sales, account management, or similar business development role with a successful track record
  • Strong technology orientation and experience presenting and/or conducting demonstrations for a variety of audiences in-person and virtually
  • Exceptional communication (written and verbal), interpersonal and relationship building skills with an ability to adapt the approach based on the scenario and audience
  • Experience using a CRM to manage sales activities and accounts 
  • Excellent prospecting, consultative-selling, negotiation, territory management and active listening skills
  • Excellent attention to detail, organization, time-management and follow through skills
  • Strong drive, entrepreneurial spirit, flexibility and team orientation 
  • Experience strategically executing effective business travel including setting appointments
  • Strong customer service orientation and business acumen
  • A willingness to travel up to 60% within the Los Angeles area, and on occasion within other parts of the region without restriction   

IDEAL IF YOU HAVE (PREFERRED SKILLS & EXPERIENCE):

  • Experience using Salesforce.com
  • Familiarity/experience working with or within the territory specific K-12 school district and purchasing processes highly preferred
  • Experience working with or within the publishing, ed-tech, language learning or similar part of the industry highly preferred
  • Familiarity with VHL products and our supersite  
  • Working knowledge of the Spanish language
  • Advanced degree

LOCATION: In order to be considered, candidate must reside within the Los Angeles/San Bernardino County and a willingness to travel throughout the territory without restriction. Relocation is not available for this position.      

SALARY RANGE: $80,000.00 - $90,000.00 annual salary

This position is salaried and it is eligible for sales incentives based on employee and organizational performance.    

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Average salary estimate

$85000 / YEARLY (est.)
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$80000K
$90000K

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Full-time, remote
DATE POSTED
June 9, 2025

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