Social Media Manager

Organization

The Sia Foundation, Inc. is a 501(c)(3) non-profit organization committed to the advancement of user-owned data. We are building a future where people control their data, by default. Our charge is to strengthen the Sia network and educate the public about the urgency of data privacy and ownership.

Sia is the world’s safest cloud storage, by design. Started in 2014, the Sia network is a marketplace for fully private, secure, and decentralized cloud storage. The mission of the Sia network is to protect people’s data and enable a new generation of privacy-preserving applications through secure, decentralized, and open-source technologies.

Job Description

We are seeking an experienced Social Media Manager to join The Sia Foundation. In this role, you will be responsible for stewarding the brand awareness of Sia in online communities. Target audiences include the general public for data privacy education and developers interested in building privacy-preserving apps on Sia. The ideal candidate should have a proven track record of developing and executing against overarching strategies for social media and subsequent campaigns.

This role will also be responsible for tracking and reporting on social media analytics, refining tactics as necessary. This role reports directly to the Head of Growth and will work closely with other Growth team members including Developer Relations. A passion for growing social media followings as well as experimenting with different and new tactics are a must.

While this position is expected to work Eastern Standard Time (EST) hours, candidates may apply from all time zones between GMT and PT.

• A dynamic and supportive work environment with opportunities for professional growth
• Competitive salary and benefits package
• Comprehensive medical, dental, vision, and life benefits fully covered for you and your family for US based employees
• 401(k) with company match for US based employees
• Flexible working hours and fully remote work

• Collaborate with Head of Growth to develop Social Media Strategy bi-annually in alignment with brand strategy
• Fluency across X, Reddit, Bluesky, and TikTok
• Daily posting via Hootsuite and Fedica, including replies to comments and mentions
• Basic graphic design via Canva to develop simple compelling thumbnails and infographics
• Regular engagement with thought leaders and organizations in the data privacy space
• Batch finalized content into multiple posts for weekly review by Head of Growth
• Stay current on trending topics and discussions in spaces related to data privacy, cloud storage, and decentralized technologies
• Write 1 blog per month educating the public on data privacy and ownership
• Manage a content calendar, including project tracking and management
• Support the team’s content review process by providing feedback on outgoing pieces
• Deliver monthly reporting on social media analytics, with proposed content adjustments and/or hypotheses based on data
• Track all social media accounts for highest performing content
• Track website traffic to sia.tech

• Strong strategic planning skills that center hypothesis testing and iteration
• Proven experience managing and growing multiple social media accounts with measurable results
• Excellent copywriting skills and ability to tailor voice to everyday people as well as developers
• The Idea candidate will have Web3 experience, technical knowledge, and/or strong interest in data privacy

About The Sia Foundation, Inc.

The Sia Foundation, Inc. is building the Sia network, a blockchain-based decentralized network that uses underutilized storage capacity worldwide to create a marketplace for cloud file storage.

Equal Opportunity Employer

The Sia Foundation, Inc. is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.