Senior Product Manager, Growth Platform

The Team: 

Upstart's Growth team is dedicated to creating a seamless product experience that allows customers to effortlessly discover and access Upstart’s credit products, both for the first time and on an ongoing basis. By building exceptional, customer-centric experiences, this team plays a crucial role in making Upstart the premier destination for consumer credit, driving growth and unifying Upstart’s product portfolio into a cohesive, multi-product marketplace. 

As a Senior Product Manager, you will own the strategy and execution for the Growth Platform, focusing on cutting edge tools, technology and infrastructure that supports our marketing and product teams to accelerate and create seamless credit experience for customers. You’ll collaborate with cross-functional teams to drive both large-scale initiatives and smaller, data-driven experiments that optimize customer and  business outcomes.

How you’ll make an impact

• Develop and execute strategies to invest in platforms, tools and infrastructure to power our marketing efforts, focusing on driving value for Upstart’s existing customers and enhancing the product experience across multiple credit offerings to build a cohesive multi-product marketplace.
• Deeply understand the customer through ongoing collaboration with lifecycle, digital and direct mail marketing, product marketing, and product teams, ensuring that our technology enables them to deliver higher quality, personalized campaigns that delight end customers.
• Collaborate closely across all products at the company, and work with product managers, engineering, analytics, design, and marketing to align goals and streamline processes, ensuring cross-functional coordination and successful delivery of initiatives.
• Leverage data-driven insights to make informed product decisions, identifying opportunities for optimization and testing hypotheses to improve key metrics. Establish and track success metrics to assess the impact of product initiatives, ensuring continuous optimization and improved outcomes.
• Make smart trade-offs to inform the ongoing product roadmap, prioritizing the features with the highest ROI and experimenting when necessary

Minimum Qualifications 

• 4-7 years experience in a product management role focused on consumer growth with demonstrated  success leading a team with specific workstreams (e.g., marketing tooling, lifecycle platform, audience platform)
• Ability to build relationships and effectively collaborate with peers and stakeholders, from senior leadership to individual contributors
• Ability to manage and influence through persuasion, negotiation, and consensus building
• Strong prototyping and experimentation skills, including hypothesis generation, A / B testing, and results analysis

Preferred Qualifications

• Experience building internal tools and technology products for marketing, preferably in highly regulated industries (financial services, healthcare, etc.)
• Proven track record of building and scaling marketing efforts efficiently in a B2C environment.
• Strong customer-centric mindset with the ability to translate customer insights into actionable product features and enhancements.