Senior Manager, Web Experience Design

Toast is driven by building the all-in-one platform that helps restaurants operate their business, increase sales, engage guests, and keep employees happy. We’re looking for a creative, strategic, and hands-on design leader to shape how prospects and customers experience our brand across our marketing web ecosystem.

As the Senior Manager of our Web Experience Design team, you will manage a small team of designers while remaining deeply involved in the work—balancing leadership, design excellence, and a high bar for craft. You’ll partner closely with Web Strategy, Web Engineering, and Marketing stakeholders to create web experiences that inspire, inform, and convert. You’ll also help shape and extend our brand expression across the web, evolving our systems and standards to drive both consistency and innovation.

This role is ideal for a leader who thrives in a collaborative environment, fosters a culture of growth and learning, and brings a strong blend of vision and execution.

About this roll* (Responsibilities) 

• Partner closely with Web Strategy and Web Engineering leads to shape and execute the web roadmap, driving business impact through compelling user experiences.
• Lead design efforts across all marketing-owned web properties—including core web pages, campaign experiences, digital tools, and content hubs.
• Elevate and influence the Toast brand through thoughtful application and evolution of brand systems, ensuring design quality and consistency across web experiences.
• Manage, coach, and develop a team of designers, fostering a culture rooted in creativity, continuous learning, and design excellence.
• Stay deeply involved in hands-on design execution (~50% time) to model craft, quality, and attention to detail.
• Leverage data, user research, SEO insights, and industry best practices to inform design decisions and advocate for innovative, user-centered solutions. Continuously analyze performance, iterate on experiences, and take calculated risks to drive engagement and conversion.
• Develop scalable design solutions, tools, and processes that improve team efficiency and impact.
• Clearly communicate design concepts and decisions to stakeholders, influencing strategy and direction at multiple levels of the organization.

Do you have the right ingredients*? (Requirements)

• 8+ years of relevant web design experience, with at least 2 years in a leadership role.
• Proven ability to lead and mentor designers in a fast-paced, collaborative environment.
• Strong communication and storytelling skills—able to present ideas and strategies to stakeholders and influence outcomes.
• A strong portfolio showcasing mastery of UI and UX principles spanning design systems and modular development, user research, information architecture, interaction design, accessibility, and more.
• Deep understanding of designing within real-world technical constraints, CMS workflows (experience with Contentful a plus), SEO considerations, and analytics frameworks. 
• Ability to think strategically about the full user journey and the role of web experience within the broader marketing and brand ecosystem.
• Track record of delivering high-quality, scalable design solutions that balance brand, user experience, and business goals.
• Strong conceptual thinking paired with exceptional design craft.
• Excellent project management skills and ability to balance creative vision with business needs.

You’ll thrive if you…

• Are proactive, self-motivated, and take initiative without needing direction.
• Bring creativity and curiosity to challenge the status quo of B2B marketing design.
• Excel in ambiguous, fast-moving environments.
• Have experience designing for SaaS platforms and/or B2B audiences.
• Have worked on multi-language and multi-geo web properties and understand the nuances of localization.
• Are deeply passionate about Toast’s mission and excited to contribute to its growth.

Our Spread* of Total Rewards
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.