Senior Manager, Demand Generation

At TigerData, formerly Timescale, we empower developers and businesses with the fastest PostgreSQL platform designed for transactional, analytical, and agentic workloads. Trusted globally by thousands of organizations, TigerData accelerates real-time insights, drives intelligent applications, and powers critical infrastructure at scale. As a globally distributed, remote-first team committed to direct communication, accountability, and collaborative excellence, we're shaping the future of data infrastructure, built for speed, flexibility, and simplicity.

With a global remote team, active developer community, and thousands of users trusting TigerData every day (including leading organizations like Hugging Face and ), we’re scaling rapidly. To support this growth, we’re seeking a Senior Manager, Demand Generation to help us scale our inbound funnel.

The Role

As the Senior Manager, Demand Generation, you’ll be responsible for owning and scaling awareness, acquisition, and conversion efforts. This includes managing paid media strategy (search, display, social, and retargeting),, overseeing lead nurturing programs, and aligning closely with Sales and Product Marketing to ensure campaigns are targeting the right audience, with the right message, at the right time. This is a hands-on leadership role ideal for a strategic thinker who thrives on performance metrics and knows how to blend creativity with digital precision to drive pipeline growth. 

What you will be responsible for in this role:

• Marketing Leadership: Develop and implement a scalable demand generation strategy that fuels the TigerData Funnel

• Cross Functional Collaboration: Collaborate with Product Marketing, Developer Advocacy, and Content to align campaign messaging and track funnel performance.

• Team Management: Lead, mentor, and grow a demand generation team of three, fostering a culture of innovation and accountability.

• Campaign Execution: Oversee the creation and optimization of multi-channel campaigns, including SEO, SEM, email marketing, influencers, and paid media.

• Sales Collaboration: Work closely with sales leadership to define lead qualification criteria, ensure smooth lead handoff, and optimize the sales funnel.

• Performance Analysis: Partner with Marketing Ops and Finance to measure campaign performance, ROI, and pipeline contribution.

• Agency Management: Evaluate and manage relationships with digital agencies, freelancers, and technology vendors as needed.

You could be a great fit if you have: 

•  Proven leadership experience in demand generation, growth marketing, digital marketing, or a similar role.

• Strong strategic and analytical thinking, with the ability to synthesize data into actionable insights.

• Exceptional collaboration and communication skills, especially cross-functional leadership.

• Deep knowledge of paid media strategy—particularly Google Ads, LinkedIn, retargeting networks, and programmatic display.

• Experience managing and mentoring a team, with a bias toward collaboration, innovation, and accountability.

• Strong understanding of SaaS funnels, sales cycles, and attribution models.

You Might Not Be A Great Fit If:

• You’re uncomfortable in the weeds of marketing metrics and campaign performance

• You’ve never managed a team 

• You’re uncomfortable with a fast-paced, dynamic environment where priorities can shift quickly.

• You do not have an interest in building your technical skills, and have a passion for developer tools. 

Our Commitment:

• We respond to every applicant.

• We review applications fairly and objectively, and shortlist based on relevant skills and experience.

• We ensure clear and timely communication throughout your candidate journey.

• We maintain a rigorous interview process with a high bar, designed to give you the opportunity to meet various team members you'll collaborate with across our organization.

About TigerData🐯

TigerData, formerly Timescale, sets the standard as the fastest PostgreSQL platform for modern workloads. Trusted by more than 2,000 customers across 25+ countries and powering over 3 million active databases, we enable developers and organizations to build real-time, intelligent applications at scale. Backed by $180 million from top-tier investors, TigerData is building the new standard for data infrastructure, built on PostgreSQL, designed for the future.

👉 👉 Want to get a feel for how we work and what we value? Check out our blog post: What It Takes to Thrive at TigerData

We embrace diversity, curiosity, and collaboration. Whether debating the perfect chicken nugget crunch 🍗, sharing workout routines 💪, or discussing your favorite plants 🌱 and pets 🐾, you'll find your community here.

Our Tech Stack:

We don't require previous experience with our tech stack, but enthusiasm for learning is key. Our technologies include PostgreSQL, Tiger Cloud, AWS, Go, Docker, Kubernetes, Python, and innovative features like Hypertables, Hypercore, vector search, and real-time analytics.

Learn more at www.tigerdata.com or follow us on Twitter @TigerDatabase

What We Offer:

(Please note that benefits may vary based on country.)

• Flexible PTO and comprehensive family leave

• Fridays off in August 😎

• Fully remote opportunities globally

• Stock options for long-term growth

• Monthly WiFi stipend

• Professional development and educational resources 📚

• Premium insurance options for you and your family (US-based employees)

Ready to join the future of PostgreSQL? We can’t wait to meet you. 🚀🐯