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Email & Lifecycle Marketing Ma

TEGNA Inc. is looking for a strategic and data-driven Email & Lifecycle Marketing Manager to lead efforts in engaging and retaining users. This role involves the planning, execution, and optimization of email and lifecycle campaigns.

Skills

  • Experience in email marketing and lifecycle marketing
  • Hands-on experience with CRM, CEP, and ESP tools
  • Strong analytical skills
  • Project management skills
  • Understanding of customer journeys and segmentation

Responsibilities

  • Develop and manage end-to-end lifecycle marketing programs across email, push, and in-app messaging.
  • Own the email marketing calendar—segmentation, testing, creative briefs, deployment, and performance tracking.
  • Collaborate with content, design, product, and analytics teams for personalized communications.
  • Optimize campaigns based on performance metrics.
  • Build and manage user segmentation strategies using behavioral and demographic data.
  • A/B test various campaign elements to improve performance.
  • Monitor email deliverability and compliance.
  • Report on performance and key insights.

Education

  • Bachelor's degree in Marketing, Business or related field preferred

Benefits

  • Comprehensive medical benefits through Blue Cross Blue Shield
  • Access to dental and eye care coverage
  • Fertility, surrogacy, and adoption assistance
  • Disability and life insurance
  • 401(k) plan with company match
  • Nine free virtual doctor’s appointments annually
  • Twelve free therapy sessions per year
  • Generous Paid Time Off
To read the complete job description, please click on the ‘Apply’ button

Average salary estimate

$100000 / YEARLY (est.)
min
max
$80000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

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Tegna Inc. is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons, Virginia. It was created on June 29, 2015, when the Gannett Company split into two publicly traded companies.

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SALARY RANGE
$80,000/yr - $120,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
June 17, 2025

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