Senior Manager, Paid Social - AXS

AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events – from concerts and festivals to sports and theater – at some of the most iconic venues in the world. Since our founding in 2011, we’ve consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today.

We’re passionate about improving the fan experience and providing game-changing solutions for our clients, and we’re always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment.  

The Role

AXS is seeking a Senior Manager, Paid Social, to join our team in Los Angeles, CA. This role will manage a $1-2M annual paid social marketing budget across hundreds of campaigns and spanning thousands of events, utilizing expertise in Meta, TikTok and Snap, as well as scalability and automation platforms such as Smartly or Hunch. This role will be key in driving daily optimizations and strategic initiatives to maximize ROI and scale our digital marketing efforts, specifically in paid social.

What Will You Do?

• Monitor paid social campaign performance and make real-time bid, budget, and creative optimizations to maximize ROI.
• Adjust audience targeting strategies based on engagement, demographic, and behavioral insights.
• Design and structure campaigns tailored to each social platform, ensuring geo-targeting, scheduling, and placements align with goals.
• Integrate automation and scalability tools (e.g., Smartly, Hunch) to streamline campaign setup and management.
• Review KPIs and campaign pacing to ensure alignment with monthly and quarterly objectives.
• Build and maintain dashboards to surface real-time performance insights and track key metrics.
• Analyze campaign results to identify trends, evaluate ROI, and make data-informed strategic adjustments.
• Develop and execute A/B testing plans to optimize creative, copy, audience segments, and bid strategies.
• Collaborate with the Director of Paid Media and internal teams to align campaign execution with strategic goals.
• Identify automation opportunities, apply industry best practices, and support evolving business needs through continuous innovation.

What Will You Bring?

• BA/BS Degree (4-year) Marketing, Communications, or a related field
• 5- 7 years of hands-on paid social marketing experience, managing annual budgets exceeding $1M, with ultimate accountability for measurable ROI. 
• Proven track record of quickly diagnosing performance issues and adjusting tactics in real time.
• Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns across brand and performance objectives.
• Experience leading or managing a team.
• Advanced understanding of paid social fundamentals including audience segmentation, creative optimization, and A/B testing methodologies.
• Ability to analyze complex datasets, draw actionable insights, and develop performance dashboards. Proficiency in tracking key metrics and making data-driven optimization decisions.
• Proficiency in leveraging automation tools and MarTech solutions to streamline campaign setup, optimization, and reporting.
• Meticulous approach to setting up campaigns, managing budgets, and ensuring consistent campaign performance.
• Understanding of media planning principles and core marketing concepts
• Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment.
• Demonstrated expertise in handling hundreds of simultaneous campaigns at scale.
• Advanced proficiency with Meta and Tiktok Ads Managers, and scalability platforms such as Smartly or Hunch.
• Proficiency with web analytics/BI tools such as Adobe Analytics, Google Analytics and Looker.
• Proficiency with design tools such as Photoshop or Canva, and ability to make edits to ad creatives.
• Proven success with A/B test design and optimization and ability to experiment with new tactics, test, and refine strategies based on data insights.

Pay Scale: $100,765- $130,000

Bonus: This position is eligible for a bonus under the current bonus plan requirements.

Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

What’s in it for You?

• Extraordinary People – we’re not kidding!
• Meaningful Mission - Helping revolutionize an industry and deliver better experiences for fans and clients around the world.
• Opportunities for learning and leveling up through training and education reimbursement.

More about AXS

AXS, a subsidiary of AEG, sells millions of tickets each year for over 500 premier venues, sports teams, and event organizers across North America, Europe, Asia, Australia and New Zealand. Clients include First Avenue, USGA, Red Rocks Amphitheatre, Crypto.com Arena, Coachella, Stagecoach, The O2, and B.League (Japan).

Headquartered in Downtown Los Angeles, California, AXS employs more than 500 professionals in multiple locations worldwide. In each location you’ll find a team of dedicated, diverse employees (we’ve dubbed ourselves “Fanatix”) who create groundbreaking products and services in a fun, fast-paced environment. 

To learn more about our culture and values, visit: https://solutions.axs.com/careers/

More about AEG

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

We are dedicated to a diverse, inclusive and authentic workplace, so if you’re excited about this role but can't "check every box" in the job description, we encourage you to apply anyway. You may be the right candidate for this or other roles.

We’re an equal opportunity employer and never discriminate based on gender, age, race, religion, color, national origin, sexual orientation, marital status, veteran status, or disability status. 

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship.  AEG may require an employee to perform duties outside their normal description.