Works in conjunction with internal marketing and the sales force to understand, articulate and represent customer needs, drive marketing strategy into local level action, and maintain a strong connection between the Stryker Marketing function and sales force in order to better serve the customer. Product education, promotion, and sales force partnership are primary responsibilities, in addition to providing voice of sales/voice of customer insights to better inform future product development and marketing tactics.
What you will do:
• The Field Marketing Manager will be responsible for partnering with regional sales teams to execute the annual marketing plan strategy and provide sales-support. They will gain alignment to the annual marketing plan and drive key product and program strategies enabling growth with key accounts and customers. Due to their high engagement with the field and customers, they will contribute customer and product insights to their internal business partners
• Offers field insights during the development of key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
• Translate the marketing plan to specific marketing activities to carry out the plan for assigned region
• Drives the execution of consistent, effective communication with the regional sales teams
• Utilizes all product resources and information to comprehensively support questions from regional sales teams
• Comprehends competitive portfolio and can provide guidance on objection handling
• Analyzes regional sales data and identifies areas for growth
• Familiar with the selling process and the translation of benefits into a selling script based on the clinical need
• Hosts in-market customer interactions and experiences while driving focus and engagement to key accounts, strategic customers
• Understands what current and potential customers need to drive value in the portfolio
• Intimate regional customer knowledge of their experience with divisions products
• Links customer acquisition and retention goals to business outcomes and can tie the business goal of the product or portfolio to the overall goal of the business
• Understands what current and potential customers need to drive value in the portfolio
Minimum Qualifications (Required):
• Bachelor's degree required
• 4+ years of work experience required
Preferred Qualifications (Strongly desired):
• MBA preferred
• 2+ years of medical device or marketing/sales experience preferred
*$87,600 - $186,700 salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.*
Travel Percentage: 50%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
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