Senior Staff Outbound Product Manager - Insurance Vertical - job 2 of 3

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Team Overview
The CRM Workflows business unit enables seamless sales and service operations across industries. For Insurance, we empower insurers to modernize distribution, service delivery, streamline operations, and improve policyholder and agent experiences across life, property & casualty (P&C), and specialty lines.

Our solutions include:

• Sales & Marketing (SOM & Marketing)
• Financial Service Operations (FSO)
• Field Service Management (FSM)
• Insurance-specific workflows for FNOL (First Notice of Loss), claims, underwriting support, policy servicing, and agent/broker enablement

These solutions unify siloed systems and teams across front, middle, and back offices to resolve issues faster and deliver proactive, connected service experiences to policyholders and distribution partners.

Role Overview
As Outbound Product Management – Insurance, you will lead go-to-market efforts, evangelism, and solution alignment for ServiceNow’s Insurance products. You will connect the voice of the market to the product strategy, develop enablement content, and drive adoption across carriers, brokers, and insuretech ecosystems.

Key Responsibilities

• Drive thought leadership and content strategy focused on Insurance use cases, such as claims servicing, underwriting coordination, FNOL automation, and policyholder engagement.
• Understand customer needs and success metrics to:
  • Influence roadmap decisions with Inbound Product Management
  • Provide insights to ensure product-market fit across insurance segments (e.g., life, P&C, reinsurance)
• Create best-practice assets, playbooks, and industry solution briefs for Insurance customers and partners.
• Serve as the product evangelist and trusted advisor for insurance carriers, brokers, and ecosystem partners.
• Collaborate closely with:
  • Strategic partners (e.g., core platform vendors, insure techs, system integrators)
  • Product Marketing to craft messaging aligned to Insurance personas
  • Product Success and Technical Alliances for partner and customer enablement
• Lead cross-functional execution of GTM strategy and product launches specific to Insurance verticals

Required:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 
• 12+ years in Product Management, GTM, or equivalent leadership roles within or supporting the Insurance industry
• Deep knowledge of Insurance processes (claims, underwriting, servicing, distribution)
• Experience embedding AI into insurance workflows (e.g., claims triage, automated intake, fraud detection)
• Proven success with CRM/BPM solutions, especially with complex industry-specific data models
• Strong experience influencing and executing GTM strategy across cross-functional teams
• PaaS/SaaS experience, ideally with workflow or case management platforms
• Excellent written and verbal communication; ability to create compelling customer-facing content
• Collaborative team player with a strong executive presence

For positions in this location, we offer a base pay of $187,600 - $328,300, plus equity (when applicable), variable/incentive compensation, and benefits. Sales positions generally offer a competitive On-Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan, and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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