Marketing Manager

We are seeking a strategic and hands-on Marketing Manager to drive the go-to-market strategy for our IP telephony product line. This role will lead a small, high-performing team and will be responsible for demand generation, product marketing, and campaign execution. The ideal candidate brings a strong background in telecommunications—particularly IP telephony or VoIP—and is fluent in using marketing automation platforms like Marketo and HubSpot to deliver measurable results. This role is onsite in our Buffalo, NY office.

Your Role:

• Develop and execute integrated marketing strategies to support pipeline and revenue goals for IP telephony products
• Lead, coach, and develop a small team of marketing professionals, fostering a collaborative and high-performance culture
• Own campaign planning and execution across digital, email, social, and event channels using Marketo and HubSpot
• Collaborate with product management and sales to build compelling messaging, positioning, and sales enablement content
• Monitor and report on marketing performance, using analytics to optimize programs and improve ROI
• Stay on top of VoIP/IP telephony trends, competitive activity, and market developments to refine targeting and messaging
• Manage relationships with key vendors, agencies, and industry partners to extend marketing reach
• Support lead nurturing, customer retention, and upsell initiatives through targeted campaigns
• Ensure brand consistency and alignment across all marketing touchpoints

Your Background:

• 5+ years of marketing leadership experience, with at least 2 years focused on IP telephony, VoIP, or related telecom technologies
• Strong track record in demand generation, campaign management, and product marketing
• Hands-on experience with Magento and HubSpot is essential
• Proven ability to lead and develop small teams while driving cross-functional collaboration
• Excellent written and verbal communication skills
• Strong analytical skills and comfort working with performance data
• Experience managing marketing budgets and vendor relationships
• Bachelor's degree in Marketing, Communications, or a related field (Master’s preferred)

What We Offer:

• Extensive Benefit Options (Health, Vision, Dental, Long & Short term Disability) effective after a short waiting period.
• Matching 401K program - 100% match on 4%.
• Employee Stock Purchase Program.
• Flexible Time Off & Company Holidays
• Entrepreneurial work environment partnered with high growth career opportunities

Are you ready to make a direct impact on the company and be rewarded for your performance?  Are you ready to take on a new challenge?

Must be authorized to work in the United States on a full-time basis for any employer. No agencies or third-party resumes, please.