Product Analytics Lead

Easygenerator isn’t just a company, it’s a rocketship to your career! We’re a dynamic Dutch powerhouse transforming the e-learning landscape. Our award-winning authoring tool is a game-changer, embraced by 50,000+ innovators in over 150 countries, including giants like Kellogg’s, T-Mobile, and Walmart. Imagine being part of a team that's reshaping how knowledge is shared globally! At Easygenerator, we thrive on challenges, own our successes, deliver excellence and indulge in a bit of experimentation. 

About the Role 

As Product Analytics Lead, you’ll lead our product analytics function and oversee user research. Your primary focus will be on driving deep, strategic insights from data that inform product decisions, shape our roadmap, and ultimately improve learner outcomes. This is a hands-on leadership role where you’ll coach a small but mighty analytics team and work cross-functionally with product managers, designers, and engineers. 

Key Responsibilities:

• Lead and develop our product analytics team, ensuring delivery of high-impact, actionable insights. 
• Oversee the user research function, embedding customer insights throughout the product development lifecycle. 
• Build and maintain dashboards, KPIs, and data infrastructure to support self-serve and strategic analytics. 
• Design and evaluate experiments and causal analyses that inform product decisions and strategy. 
• Define and maintain a consistent tracking and event taxonomy across the product. 
• Partner with cross-functional teams to define success metrics and measurement plans. 
• Translate data and user research into clear, compelling narratives that influence stakeholders. 
• Identifies new opportunities for leveraging data. 
• Forecasting trends, interpreting complex data, and communicating actionable insights to stakeholders. 
• Create scalable processes for insight delivery, balancing ad-hoc needs with long-term learning goals. 
• Coach and grow talent across analytics and research disciplines.  
• Champion a culture of analytics, promoting literacy across departments, and advocating for robust data governance practices. 
• Be a champion of data-informed decision making across the entire organization.

Must-Have Skills:

• 6+ years in product analytics, data science, or insights in a B2B SaaS environment. 
• Track record of influencing product or business decisions through proactive insights. 
• Strong command of SQL and fluency in at least one analytical language (e.g., Python or R). 
• Hands-on experience with product analytics tools (e.g., Mixpanel, Amplitude, Looker, GA). 
• Solid understanding of user research methodologies (e.g., interviews, usability tests, surveys). 
• Experience leading a team and mentoring junior analysts or researchers. 
• Excellent communication and storytelling skills—translating complexity into clarity. 

Nice to Have:

• Prior ownership of both analytics and user research functions. 
• Experience working in low-volume, high-complexity environments (e.g., B2B vs. B2C). 
• Familiarity with data pipeline tools (e.g., dbt, BigQuery, Segment). 

What Success Looks Like:

• Delivery of high-quality insights that shape product strategy and roadmap decisions. 
• Champion a culture of analytics, promoting literacy across departments, and advocating for robust data governance practices. 
• Increased customer understanding across all product teams. 
• Scalable systems for measurement and research embedded in team workflows. 
• Growing capabilities of the insights team and wider product org. 

What’s in it for you:

• Working in a fun & international environment surrounded by a dedicated team.   
• Being part of a fast-growing scale-up environment where you can make an impact from day one. 
• Free meditation and personal therapy sessions through our esteemed partners like Calm and Openup 
• Career framework and growth coaching. 
• Develop yourself in the direction you love most. Due to our fast growth, many new opportunities are unfolding quickly 
• Hybrid working policy. (Ask us about the location-specific policies) 
• Monthly dinners
• Interchangeable Public Holiday Policy