Millions of players interact with our games every day, and words are their first connection to the experience. Whether it's the name of a feature, the punch of a preview, or the elegance of a rule guide, the right copy sparks curiosity and confidence.

This role sits at the heart of that magic. As a Lead Content Writer, you’ll steer the language that unites feature vision with player imagination—crafting everything from portfolio naming systems to high-stakes technical copy. Partnering with product owners, artists, mathematicians, and developers, you’ll make sure each sentence serves the story, fits the screen, and propels our strategy.

What You’ll Do:

• Define, own, and evolve naming conventions for slot games, features, and campaigns, guaranteeing consistency across the entire portfolio.

• Establish trademark-safe title frameworks and supervise conflict checks with legal and external counsel.

• Author high-profile launch content—trailers, previews, rule sets, and bonus breakdowns—tailored for multiple player segments and distribution channels.

• Architect a scalable content repository, mapping rule guides, gameplay walkthroughs, and knowledge-base assets for internal and external use.

• Translate complex design logic into player-centric storytelling that inspires engagement and deepens comprehension.

• Orchestrate a long-range content calendar, synchronising with product roadmaps, live-ops beats, and regulated launch windows.

• Insert, test, and verify all in-game copy in XML/JSON builds; debug language-related build issues and recommend workflow optimisations.

• Direct translation pipelines in Crowdin (or equivalent), enforcing voice, layout, and character constraints across 20+ locales.

• Act as cross-discipline content authority, aligning messaging with maths models, UX, and regulatory guidelines.

• Draft and refine technical documents (specs, compliance sheets) to meet jurisdictional standards without diluting clarity.

• Curate gameplay screenshots, UI call-outs, and annotated visuals in Photoshop for pitch decks and certification packs.
  

What You Bring:

• 5+ years in iGaming or real-money gaming, with a portfolio of top-grossing slot titles and live-ops successes.

• English mastery—tone-adaptive, concise, and able to shift from evocative brand voice to crystal-clear instructions.

• Sustained record of writing user-facing copy spanning UI, marketing, help centres, and community channels.

• Renowned naming instincts—devising hooks that increase conversion and brand recall.

• Proven talent for distilling intricate mechanics into sticky, story-driven explanations.

• Extreme organisational rigour—tracking stakeholder input and championing documentation hygiene.

• Fluency in structured data (XML/JSON) and build environments; automation-friendly mindset.

• Working knowledge of generative AI (ChatGPT, Gemini, Claude) with experience integrating AI into ideation workflows.

• Advanced Photoshop chops—non-destructive editing, smart-object workflows, and asset optimisation.

Bonus Points:

• Shipped titles featuring innovative slot mechanics or cross-platform features.

• Hands-on Crowdin pipeline optimisation or comparable localisation systems at scale.

• Experience validating content within IDEs (VS Code/WebStorm) and CI pipelines for rapid release cycles.

What you get in return: 

• Competitive market salary with a transparent quarterly bonus system

• Flexible work model: remote or hybrid from one of our hubs

• Unlimited paid vacation and bank holidays, plus paid sick leave whenever needed

• Flexible schedule with full autonomy—we trust you, no micromanagement

• Medical insurance coverage for you and your significant other

• Financial support for life’s special moments, from big to unexpected

• A team of ambitious, collaborative professionals who value growth

• Sponsored access to professional training and world-class iGaming exhibitions

• Employee referral bonus program—bring great people, get rewarded

This is not just a content role—it’s a storytelling one. Every word you craft becomes part of the player's journey. You’ll be part of a passionate, collaborative team that treats language as design and copy as gameplay. No micromanagement, no endless bureaucracy—just meaningful creative work, ownership, and reach.