Manager, Influencer Marketing - job 1 of 2

Nintendo of America Inc.

About Nintendo of America: From the launch of the Nintendo Entertainment System™ more than 30 years ago, Nintendo’s mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo’s iconic and cherished franchises including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™ and Splatoon™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.

Based in Redmond, Wash., Nintendo of America serves as headquarters for Nintendo’s operations in the Americas. We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/. 

SUMMARY: Responsible for managing Influencer programs for long-term and short-term campaigns intended to increase community engagement and purchase intent. 

DESCRIPTION OF DUTIES:

• Manages relationships and partnerships to bring Nintendo products and initiatives to life on social media while managing and executing tactics.
• Manages partnerships, contract negotiations, content planning, creator feedback, and reporting.
• Collaborates with the Communications team to identify opportunities for the celebrity community to engage with Nintendo products to drive engagement with targeted audiences.
• Leads key activities related to product launches and other marketing activities.
• Directs external partners and agencies involved in executing short- and long-term initiatives.
• Works internationally, cross-functionally, and across agency partners to explore and identify new ways to drive awareness, advocacy, and purchase intent for the brand and products.
• Drives strategy and objectives for marketing programs and campaigns, defining and tracking ongoing quantitative and qualitative results.
• Ensures that all projects and opportunities across cross-functional teams are aligned.
• As designated, may represent Nintendo as an official corporate spokesperson; successful completion of training required.

SUMMARY OF REQUIREMENTS:

• Minimum of six (6) years related experience in influencer marketing, communications, public relations, or social media.
• Experience managing direct reports required. 
• Experience developing and executing influencer marketing programs.
• Strong writing, editing, communications, and presentation skills.
• Excellent understanding of all social media platforms, both as a marketer and as a user.
• Experience with social media and influencer marketing KPIs including interpretation of data and creating actionable insights from that data.
• Strong Microsoft Office proficiency, including Word, Excel and PowerPoint. 
• Undergraduate degree in Marketing, Communications, Public Relations, Journalism, or related field.

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role

This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.

This position includes a base salary range of $114,000 - $205,000 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information. 

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