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Sr. Director, Digital Media

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

  • Define the overall digital editorial vision for NBC 10, Telemundo 62, and lead content teams in executing that strategy across all platforms, including nbcphiladelphia.com, telemundo62.com, social media accounts, mobile apps, OTT streaming platforms and other developing platforms 
  • Lead the broadcast newsroom in publishing across all platforms, including training and coaching employees in multiplatform work and improving workflow 
  • Supervise, mentor, develop and manage the digital staff 
  • Coach, train and assist broadcast and other station employees in moving to digital work, including training anchors and reporters to effectively use social media channels to reinforce both the brand and authentically connect with users 
  • Participate in editorial and content meetings for news and sports and act as liaison between television and digital platforms 
  • Develop strategic plans for multi-platform editorial coverage of major events 
  • Collaborate across all station brands and in other local markets to share stories and resources across all of NBCU Local's digital platforms 
  • Liaise with national  NBCU Local Multiplatform Leadership Team, providing regular updates of business strategies and objectives 
  • Monitor traffic, qualitative and engagement trends for digital and mobile platforms and share with leadership team.  Set and monitor traffic and engagement goals for editorial team 
  • Work closely with Brand Marketing in marketing efforts for digital platforms, including paid social campaigns as needed 
  • Partner closely with sales. Present editorial projects, franchises and associated traffic and qualitative metrics to sales team on regular basis, providing specific advertising solution for clients. Participate in business development with sales management and account executives to provide digital sales ideas 
  • Partner closely with Community on local station initiatives 
  • Manage contracts for content partnerships and other legal issues of web site 

Qualifications

  • A minimum of 5 years experience in a television or digital management or operational role; including time in a news content leadership position 
  • Bachelor’s degree or equivalent work experience 
  • Must be willing to work in Philadelphia, PA 
  • Must have unrestricted work authorization to work in the United States 
  • Must be 18 years or older 
  • Must be able to work early morning, night and weekend hours when as necessary 
  • Must submit a resume through www.nbcunicareers.com 

 
Desired Characteristics 

  • Skilled coach with outstanding communication skills 
  • Ability to effectively lead and manage a staff in a creative, demanding, and fast-paced environment 
  • Experience managing online editorial teams, with the ability to coach, mentor, direct, and provide feedback 
  • Strong journalism and editorial skills; high journalistic integrity 

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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CEO of NBCUniversal
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Jeff Shell
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Average salary estimate

$150000 / YEARLY (est.)
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$120000K
$180000K

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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Full-time, hybrid
DATE POSTED
June 12, 2025

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