Manager, Demand Generation

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

The Demand Generation team sits within the Growth organization at Peacock. This team has two core focus areas:

1. Promotional Pricing Strategy – using data-driven insights to shape promotional offers that drive subscriber acquisition, upgrades, and retention.
2. Growth Levers – identifying and evaluating net-new strategic opportunities to unlock sustainable subscriber and revenue growth.

The Manager, Growth Strategy will contribute to both areas, playing a key role in shaping strategic direction through rigorous analysis, thoughtful frameworks, and cross-functional collaboration.

Responsibilities:

• Support development of promotional pricing strategies across ad-hoc and lifecycle scenarios in collaboration with cross-functional ream members (e.g. Product, Marketing, Finance)
• Create and present clear and compelling strategic presentations to communicate pricing and growth recommendations to stakeholders across the organization
• Develop business cases and strategic memos to identify new opportunities, articulate rationale, and evaluate past initiatives
• Identify and evaluate key growth levers by developing strategic frameworks to assess initiative viability, subscriber impact, and financial outcomes
• Contribute to the conceptual design of new pricing tests and growth initiatives, supporting hypothesis development and prioritization
• Analyze and synthesize strategic insights for dissemination via presentations, wrap-up documents, and leadership briefings

Qualifications / Requirements

• Bachelor’s Degree in Marketing, Business, or an analytical field
• 3+ years of experience in strategy, business analysis, pricing, or growth—ideally within the streaming, subscription, or digital consumer space
• Proficiency with Microsoft Office suite (especially PowerPoint and Excel)
• Experience crafting business cases and strategic recommendations based on both quantitative and qualitative inputs
• Strong analytical and problem-solving skills and ability to work cross-functionally and influence stakeholders without direct authority
• Detail-oriented, organized, and able to work flexibly across departments in a dynamic, fast-paced environment

Desired Characteristics

• Passionate about entertainment, media, technology, or pricing, including knowledge of current industry trends/thinking
• Communicative and collaborative, comfortable with a wide variety of stakeholders
• Flexible and open minded
• Results oriented with a high attention to detail
• Experience with industry software such as Airtable, etc

Additional Requirements:

• This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $95,000 - $115,000 (bonus eligible).

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].