Digital Marketing Specialist
Skills
- Experience with digital marketing and demand generation strategies, particularly in B2B SaaS.
- Understanding of paid media channels such as Google Ads, LinkedIn, and Facebook.
- Familiarity with analytics and reporting tools like Google Analytics, Mixpanel, Looker, or Salesforce.
- Strong project management and organizational skills.
- Collaborative mindset with eagerness to learn and work across teams.
- Data-driven approach with interest in testing and campaign optimization.
Responsibilities
- Assist in execution of global integrated marketing campaigns including ABM, paid search, social media, email, landing pages, and partnerships.
- Support optimization of digital campaigns to improve performance in collaboration with paid media teams and agencies.
- Monitor, analyze, and report on key campaign metrics to provide insights for future improvements.
- Manage and update digital assets such as landing pages, ad creatives, and email sequences.
- Collaborate with revenue operations to track and measure campaign success driving pipeline and signups.
- Stay current on digital marketing trends and contribute innovative ideas for campaign planning.
Education
- Bachelor’s degree preferred in Marketing, Business, Communications, or related field.
Benefits
- Comprehensive medical, vision, and dental insurance coverage.
- Mental wellness benefits.
- Generous vacation policy and additional company holidays.
- Enhanced parental leave.
- Volunteer time off.
- Pre-tax benefits including 401(k), wellness benefit, and holiday break.
Average salary estimate
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