Marketing Business Development Manager

Overview

We are seeking a Marketing Business Development Manager, also referred to as a Business Development & Marketing Manager four our Public Relations department. The Marketing Business Development Manager plays a strategic role in promoting hospital services, expanding market presence, brand awareness and fostering relationships that increase patient volume and revenue, while coordinating across departments to ensure aligned messaging and goals. 

Shift’s Available:  Days  

Employment Type: Full Time 

Hours: 8-hour shift – 9:00am to 5:00pm 

Location: Mission Regional Medical Center – Mission, TX 

Here are some of the benefits of working at Prime Healthcare: 

• Health, dental, and vision insurance options 

• Paid vacation, sick time and holidays 

• Bereavement leave, FMLA and other leave options 

• Employer 401K options 

• Tuition reimbursement options  

• Life, disability, and other insurance options 

• Many other amazing benefits 

Mission Regional Medical Center is a 297-bed, non-profit hospital that provides inpatient and outpatient hospital services to the people of the Rio Grande Valley. Rated one of the top hospitals in the country for clinical excellence in many services including maternity and orthopedic care, Mission Regional Medical Center has been offering quality healthcare, close to home, for over 60 years. For more information visit www.missionrmc.org.

Company is an equal employment opportunity employer. Company prohibits discrimination against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (subject to applicable law), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. The Company also prohibits harassment of applicants or employees based on any of these protected categories. Know Your Rights: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf

Responsibilities

Essential Duties and Responsibilities (includes, but not limited to): 

• Strategic Planning: Develop and implement marketing and business development strategies that align with the hospital’s goals, focusing on service line growth and community outreach 

• Market Analysis: Conduct research on healthcare trends, competitor activity, and community needs to identify new business opportunities and areas for service expansion 

• Referral Development: Build and maintain strong relationships with physicians, clinics, and healthcare partners to increase referrals and patient acquisition 

• Brand Promotion: Oversee advertising, public relations, digital marketing, and community engagement initiatives to enhance the hospital’s visibility and reputation 

• Partnership & Outreach: Collaborate with local organizations, employers, and insurers to develop strategic partnerships that benefit both the hospital and the community 

• Performance Tracking: Monitor marketing and business development initiatives using metrics and KPIs, and adjust tactics based on data-driven insights to improve results 

• Management: Manages all aspects of business development and marketing communications, including creating, implementing, monitoring, and analyzing strategic plans and budgets to support organizational growth 

• Collaboration: Partners with leadership to drive hospital admissions, service line expansion, physician relations, post-acute strategy, community outreach, and tracks growth metrics by program, service line, and physician 

Qualifications

Education and Work Experience

1. Bachelor’s Degree in Marketing, Business, Communications or related field required 2. At least 3 years in related field (business development and/or marketing, communications, PR) required 3. Healthcare management experience preferred

4. Minimum 2 years of experience in acute care setting strongly preferred 5. Experience with project/program management strongly preferred 6. Knowledge and experience in program planning, organization, implementation and operations. This must have included responsibility for strategic planning, marketing, communications, business development and market research. 7. Strong writing, social media, communication, and leadership skills required 8. Critical thinking skills required. Must be proactive and self-driven, able to work well independently and with others.

#LI-AG1

Full benefits at Prime Healthcare: https://www.primehealthcare.com/careers/benefits/  

We are an Equal Opportunity Employer and do not discriminate against applicants due to veteran status, disability, race, gender, gender identity, sexual orientation, or other protected characteristics.  If you need special accommodation for the application process, please contact Human Resources.  Know Your Rights: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf  

Employment Status

Shift