Executive Director Social Media

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

The Executive Director of Social Media will lead MGM Resorts’ enterprise social strategy, overseeing a centralized team and collaborating with property marketers, content creators, brand, media, and influencer teams. This role drives trendsetting storytelling, community engagement, and brand affinity across key social platforms to position MGM Resorts as an industry leader.

THE DAY-TO-DAY:

• The Executive Director of Social Media will drive MGM Resorts’ enterprise-wide social strategy by aligning content and channel architecture with overarching brand and business objectives.

• This role sets the vision for innovation across established and emerging platforms while leading a high-performing team of social strategists, content creators, and community managers.

• Daily responsibilities include collaborating with brand, media, and creative partners to deliver impactful campaigns that elevate awareness, engagement, and conversion.

• The role oversees both organic and paid social initiatives, analyzes KPIs to optimize performance, and provides strategic insights through regular reporting. Additionally, the Executive Director will guide enterprise influencer strategies, leverage social listening tools for guest engagement, and work cross-functionally to ensure a cohesive customer experience across all digital and physical touchpoints.

THE IDEAL CANDIDATE:

• The ideal candidate holds a bachelor's degree in marketing, communications, public relations, or a related field, and brings over 8 years of progressive experience in social media, community management, or digital content roles, with at least 4 years in a leadership position.

• They possess expert knowledge of major and emerging social platforms (Meta, TikTok, X, YouTube, LinkedIn, Threads, etc.) and have a strong track record of developing and executing integrated paid social strategies. A data-driven thinker, this candidate excels in analyzing metrics to refine performance and drive results.

• They are a collaborative, innovative leader with experience managing teams and multiple brand voices and are flexible and responsive—able to engage in real-time around resort events, including evenings, weekends, and holidays.

THE PERKS & BENEFITS:

• Wellness incentive programs to help you stay healthy physically and mentally

• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more

• Free meals in our employee dining room

• Free parking on and off shift

• Health & Income Protection benefits (for eligible employees)

• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

VIEW JOB DESCRIPTION:

https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=19908

Are you ready to JOIN THE SHOW? Apply today!