Product Marketing Manager

Madhive is the leading independent and fully customizable operating system built to help local media professionals build profitable, differentiated, and efficient businesses. Madhive empowers sales teams to extend their reach into streaming and connects local advertisers with the communities they serve. Madhive’s platform provides the unique ability to reach local audiences at national scale, with premium supply partnerships and end-to-end tools for planning, targeting, and measuring full-funnel campaign outcomes. Powering campaigns for over 30,000 small and medium businesses per day, Madhive is driving the evolution of local media. 

We’re looking for a Product Marketing Manager to join our team in NYC. This is an exciting opportunity to play a key role in building and executing go-to-market strategies that drive adoption, revenue growth, and overall market presence. This cross-functional role reports into our Director of Product Marketing, and the ideal candidate has prior experience in the AdTech ecosystem and understands B2B SaaS sales cycles. This role is perfect for someone who easily translates technical features into digestible value propositions, communicates strategically across multiple stakeholder groups, and enjoys the challenge of marrying data and storytelling.

This is a hybrid role based in NYC, with 2–3 days a week in our Financial District HQ.

What you’ll do:

• Assist in planning and executing product and feature launches, with a focus on internal readiness and external communications

• Develop product positioning and messaging that resonates with media buyers, agencies, and local advertisers

• Collaborate closely with sales enablement to create tools such as one sheets, battlecards, and pitch decks to support revenue teams

• Own the development of long-form content—including whitepapers and quarterly industry insights—that ladders up to the broader Product Marketing roadmap and strategic priorities

• Conduct competitive analysis, market research, and voice-of-customer interviews to guide product and messaging decisions

• Collaborate across Product, Client Success, and Sales teams to ensure internal alignment around roadmap and product value

• Contribute to internal and external product communications including website copy, email campaigns, and training materials

• Partner with brand marketing counterparts to support brand and sales marketing campaigns

• Serve as a product expert, educating internal stakeholders on positioning and value propositions
  

Who you are:

• 3+ years of experience in Product Marketing or B2B SaaS Marketing (experience in programmatic advertising or AdTech is a must)

• Ability to simplify technical products into clear and compelling value propositions

• Comfortable operating in a fast-paced, cross-functional environment with the ability to manage project timelines with technical stakeholders and team leadership

• Strong writing and communication skills with a keen eye for detail

• Demonstrated analytical skills and a strategic mindset with a willingness to learn and adapt

• Bachelors degree strongly preferred

The approximate compensation range for this position is $95,000- $115,000. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team.

We are Madhive

Madhive is a dynamic, diverse, innovative, and friendly place to work. We embrace our differences and believe they fuel our creativity. We come from varied backgrounds and think that’s important. Whether it’s taking ideas from previous lives and applying them in different ways or creating something completely new, we are all trail-blazing team players who think big and want to make an impact. 

We are committed to cultivating a culture of inclusion and collaboration. We welcome diversity in education, culture, opinions, race, ethnicity, gender identity, veteran status, religion, disability, sexual orientation, and beliefs.

Please be advised that we will NOT be using third-party recruiting agencies for this search.