Digital Marketing Manager - Paid Search, Social, & Performance Marketing
Skills
- Proficiency in Facebook, LinkedIn, and Google Ads platforms.
- Strong analytical and strategic thinking skills.
- Project management and communication skills.
- Experience with Google Data Studio, Salesforce, and analytics platforms.
- Knowledge of marketing and advertising technologies including automation and personalization.
Responsibilities
- Design and scale paid media programs to drive qualified traffic and lead acquisition.
- Manage paid search campaigns utilizing AI, automation, and smart bidding with app install optimization focus.
- Optimize channels to align with integrated campaign strategies.
- Activate and manage multi-channel ABM strategies targeting high-value accounts.
- Oversee programmatic display and native advertising for brand awareness.
- Ensure exceptional execution, QA, and platform innovation of digital campaigns.
- Track campaign performance with comprehensive metrics for advanced optimization.
- Lead digital campaign operations ensuring alignment with agency and partner expectations.
- Own campaign tracking and analytics collaborating with measurement and data science teams.
- Continuously improve go-to-market processes and identify growth levers.
- Conduct audience segmentation and performance testing.
- Drive innovation in landing pages, form conversions, assist SEO and CRO.
- Support organic search strategies for traffic growth.
- Translate campaign insights into stakeholder reports for sales and product marketing.
- Use marketing data to identify trends and opportunities.
- Build and maintain growth roadmaps through cross-functional collaboration.
- Lead testing and learning agenda across paid media efforts.
Education
- Bachelor's degree or equivalent experience preferred.
Benefits
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Average salary estimate
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