Regional Sales Director - Asset Finance

Lendscape is a leading technology provider to the global secured finance market.

We’re dedicated to helping financial institutions unlock cash flow and deliver exceptional lending experiences for their SME customers through innovative technology. Our software underpins the secured lending operations of over 130 banks and finance providers across the globe.

Headquartered in London, with regional offices in California and Singapore, Lendscape is home to a team of over 180 talented professionals.

Your Opportunity to Drive Growth and Lead Our U.S. Sales Expansion
Are you a commercially minded sales professional who thrives on building high-impact relationships, closing complex deals, and shaping go-to-market strategy? We're looking for a Regional Sales Director to accelerate our U.S. growth and strengthen Lendscape’s presence in the asset finance space. If you're excited by solution selling, building partnerships, and owning the sales process from prospecting to close, this could be your next big move.

This is a high-visibility, hands-on role focused on growth. You'll lead business development efforts, establish strategic partnerships, and convert opportunity into long-term success for both Lendscape and our clients. Backed by a dedicated demand generation and pre-sales engine, and a full-service implementation team, you’ll be empowered to scale impact quickly while collaborating closely with our global Sales, Marketing, and Delivery teams.

Main Function 

The Regional Sales Director is pivotal in driving our company’s revenue growth. They will be responsible for identifying and securing new business opportunities, cultivating and establishing a partner network for services, building and maintaining relationships with clients, and effectively communicating the value proposition of our products and services. This role will have a defined market for nationwide small to mid-size equipment finance lenders including community banks. The role requires a self-starter mentality with an ideal background in Fintech, Asset Finance & Start up environments.  

Lendscape will provide an already established full demand generation capability, pre-sales capability and full asset finance implementation service both remote and onshore via partners.  

Responsibilities & duties 

• Proactively identify new business opportunities through networking, market research, and lead generation.  

• Work with existing and establish new partnerships, technology alliances for implementation services, other platform integrations such as origination platforms, tax providers etc.  

• Act as a key individual in scaling up the US business for Lendscape 

• Develop a robust sales pipeline and ensure steady growth.  

• Build and maintain strong, long-lasting client relationships.  

• Understand customer needs and offer solutions and support that meet their individual business goals.  

• Develop and execute strategic plans to achieve sales targets and expand our customer base.   

• Customize sales tactics and presentations to better target the needs and interests of specific clients.   

• Stay abreast of industry trends, market activities, and competitors’ strategies.  

• Utilise knowledge to develop competitive and innovative sales solutions.   

• Work closely with marketing, product development, and customer service teams to ensure consistent brand messaging and customer satisfaction.   

• Monitor sales performance metrics and analyse data to understand effectiveness and areas for improvement.  

• Report on forces influencing the market and sales achievements.   

Experience and Knowledge

• Proven experience in sales and partner relationships, particularly in a similar industry with SAAS platforms. 

• Expertise in enterprise software solution sales in financial services and complex sales cycles.  

• An understanding of B2B SaaS sales environments, including sales tools, content, training methodologies, and how companies buy enterprise level SaaS solutions.  

Skills and Competencies 

• Communication skills: Exceptional ability to engage with key stakeholders, including senior leadership, customers, and internal teams, ensuring alignment with customer needs and business goals. 

• Negotiation skills: Skilled in driving commercial negotiations and securing contract renewals, ensuring mutually beneficial outcomes. 

• Analytical skills: Strong capability to translate data into actionable insights, enabling strategic decision-making and effective commercial account management. 

• Presentation skills: Comfortable presenting to customers and internal teams, clearly and effectively representing the company’s vision and value proposition clearly and effectively. 

• Accountability: Takes full commercial ownership of assigned accounts and those of their teams, consistently meeting or exceeding revenue targets. 

• Continuous learning: Stays up to date on industry trends and customer challenges, proactively seeking opportunities for professional development. 

• Initiative: Proactively identifies upsell opportunities and works collaboratively with internal teams to create executable account growth strategies. 

• Adaptability: Able to quickly pivot and respond to changes in customer needs, industry trends, or internal strategies, ensuring long-term success. 

• Health insurance (Anthem Blue Cross)
• Health Savings Account (HSA) with company contribution
• Long-term disability and life insurance
• 401(k) plan with employer contribution
• Annual profit sharing and performance bonus
• Paid vacation, sick leave, and public holidays
• Bereavement and jury duty leave
• Access to training and conferences (with approval)
• Remote work (with approval)

Our culture

We are very proud of our culture and our way of working. Below are our shared values and behaviours that make up our work environment and our day-to-day experience at Lendscape.

Achieve great things, together: We are supportive and empathetic, always available to lend a hand when needed.

Go above and beyond for customers: We are customer centric and give 100% to deliver exceptional outcomes. Everyone is willing to go the extra mile to solve the customer’s biggest challenges and help them get ahead.

Embrace every opportunity: We’re inspired by opportunities to sustainably grow ourselves. Lendscape and our customers.

Rise to the challenge: We are self-motivated, empowered with flexibility and autonomy to work in our best way.

What to expect

We appreciate you taking the time to apply to this role with us, and we are committed to making your journey with us as positive as possible. Interviews are a team effort and we’re keen to address any queries you may have and to determine if you equally feel if we are the right choice for your career.

Lendscape is for everyone

Lendscape is passionate about ensuring that we remain a top performing business and a fantastic place to work - a place where everyone is comfortable to work. We’re a business that values equal opportunities for all and we celebrate the unique and diverse backgrounds and experiences of each individual. 

We look forward to connecting with you.