Media Buyer -PPC Specialist - Remote Bosnia and Herzegovina

About Us:

LDX Digital is a cutting-edge digital marketing agency specializing in Google Ads and native advertising. We are committed to delivering exceptional results for our clients by leveraging data-driven strategies and innovative ad solutions. Our fully remote team is made up of passionate professionals from around the globe, all working together to drive our clients’ success. We are seeking a highly skilled Media Strategist to join our team and help us take our clients' campaigns to the next level.

Job Overview

We are seeking a highly skilled eCommerce Google PPC specialist to join our team. You’ll be responsible for developing high-performing strategies, analyzing data to improve performance, and working closely with our creative and client teams to hit KPIs. This role is perfect for someone who thrives in a fast-paced, performance-driven environment and knows Google Ads inside out. The ideal candidate combines creativity, analytical skills, and technical know-how to deliver impactful digital campaigns. By focusing on metrics and customer experience, a digital strategist ensures all initiatives drive measurable success while aligning with the brand’s messaging and business goals.

Key Responsibilities

• Developing strategies. Create data-driven Google Ads strategies tailored to the target audience and aligned with business goals. Strategic planning should incorporate SEO, paid media, creative testing, and innovation to maximize reach.
• Analyzing metrics. Use analytics tools such as Google Analytics, Shopify, third-party attribution tools (tripplewhale, northbeam, etc.) to track campaign performance, identify trends, and optimize strategies. This analysis also includes monitoring metrics like engagement rates, website traffic, and conversions.
• Manage day-to-day execution of campaigns across multiple accounts — including budgeting, pacing, targeting, and A/B testing of ad creatives and landing pages.
• Collaborating. Work closely with the marketing and creative teams to execute cohesive campaigns that reflect the company’s vision.
• Innovation. Stay ahead of trends in the PPC space, test new betas and strategies, and bring proactive ideas to the table to keep clients ahead of the competition.
• Client-Facing Communication. Clearly communicate results, insights, and strategy updates to internal and external stakeholders.
• Designing content. Collaborate with graphic design and content creation teams to produce high-quality digital content that aligns with user experience goals.
• Monitoring market trends. Stay updated on digital marketing trends and tools to ensure strategies remain innovative and competitive in the ever-evolving digital landscape.
• Landing Page Feedback. Work with designers and CRO specialists to ensure landing pages are optimized for paid traffic.

• Education. A Bachelor’s degree in digital marketing, communication, computer science, or a related field is required. Advanced certifications in SEO, SEM, Google Ads or analytics tools are advantageous.
• Experience. 3–5 years of hands-on experience managing Google Ads campaigns, ideally in an eCommerce or direct-response environment.
• Tech Stack Knowledge. Proficiency in Google Ads, Google Analytics, Looker Studio, Shopify, and third-party attribution tools (Triple Whale, Northbeam, etc.).
• Analytical Mindset. Strong data skills — ability to draw insights from numbers and act on them quickly.
• Creative Thinking. A keen eye for what makes a winning ad creative and landing page, with the ability to test and optimize effectively.
• Communication skills. Exceptional written and verbal English skills to collaborate effectively with stakeholders, cross-functional teams, and external partners.
• Self-Starter. Thrives in a remote setting with autonomy, accountability, and high attention to detail.
• Project management. Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines.
• Adaptability. Flexibility to adjust strategies based on analytics, industry trends, and evolving customer needs.
• Creative mindset. Strong problem-solving skills and creativity to design impactful digital campaigns that resonate with target audiences.

**Note: Only applications submitted in English will be taken into consideration.

What’s in it for you:

• Fully Remote Work: Enjoy the flexibility to work from anywhere.
• Impactful Voice: Be a key player in shaping media strategies and driving client success.
• Growth Opportunities: Advance your career quickly in a dynamic and fast-paced environment.
• Continuous Learning: Access to the latest courses, certifications, and learning opportunities. We support your professional growth.
• Competitive Compensation: Earn competitive pay with performance-based bonuses.
• Vibrant Culture: Join a team of ambitious professionals in a supportive, collaborative environment.
• Client Impact: Work with high-profile clients, delivering significant business impact through innovative media strategies.