Director of Marketing- Demand Generation

Founded in 1956, the Jacuzzi® Brand has grown to become the modern-day Jacuzzi Group-- the premier manufacturer of functional products for the home and outdoor space found in more than 60 countries. We are currently hiring a Director of Marketing who will have total responsibility for operations, reporting and performance of the Jacuzzi Bath Remodel National Lead Program.

Essential Functions of Director of Marketing:

• Develop a high performing team with a positive, uplifting culture.
• Lead by example and develop a team that succeeds by embodying our company values
• Set and clarify requirements and expectations to team members
• Measure performance, provide feedback and hold team members accountable for their performance and the performance of their projects.
• Optimize all current lead sources, drive strong performance.
• Continually research and implement new ways to generate leads.
• Manage overall operations, technology infrastructure and data analytics for the National Lead Program.
• Establish and implement demand generation strategies and campaigns.
• Oversee content creation for all advertising and lead generation.
• Develop tracking to measure performance by vendor, campaign, sub campaign, advertisement and time period.
• Continually work for maximize conversion performance of landing pages.
• Collaborate with internal and external partners to maximize the value of the program
• Drive program to continued year over year growth while maintaining dealer marketing cost targets.

Requirements of Director of Marketing

• Bachelor’s degree in marketing, communications or related field preferred
• MUST have 10+ years of professional experience designing and executing lead generation marketing campaigns.
• Experience developing high performing teams.
• Experience managing a growing marketing team in a fast-paced environment.
• Digital Marketing team Leadership
• Proficiency in marketing automation and CRM software
• Strong analytical skills, with experience analyzing data and making data-driven decisions
• Willing to travel up to 20%

• Positive work culture

• 401(k) with matching program
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance