Data Analyst, Content Strategy & Analytics

WHO WE ARE

If you ask us, we’re the perfect mix of athletes, entrepreneurs, engineers, and creatives. Our diverse backgrounds and shared values are what help make Hydrow great. Our mission is not just to create an amazing fitness experience, but a beautiful human experience - one that’s honest, inclusive, and positive.. Hydrow is the Live Outdoor Reality (LOR)™ rowing machine that delivers on-water experiences at home with workouts led by world-class athletes. At Hydrow, you’ll have the chance to shape a company that is disrupting the fitness industry while creating engaging content unmatched in the marketplace today. Sound exciting? That’s because it is!

WHY WE NEED YOU

Hydrow’s data team is seeking a Data Analyst to specialize in content and product analytics. This role is critical to helping Hydrow stakeholders understand how our customers engage with the on-Rower experience on a day-to-day basis as well as provide deep dive analyses to drive product and content roadmaps.

As an objective third party, this analyst will provide data inspired insights and help round out Hydrow’s data and analytics function.A successful candidate is one that can clearly understand business goals, shows resilience to data problems in a fast-paced environment, and can synthesize analyses into compelling narratives that drive decisions.

This role will report to the Senior Manager of Analytics and join a data team of 3 others; each also wearing several different organizational hats.

• Support data roadmap goals by establishing a framework in how we evaluate success from a content perspective. This includes developing metrics and establishing historical benchmarks related to member engagement and consumption habits.
• Track and report KPIs across key parts of the content and experience engine, creating insights from various sources like workout data, social media posts and product analytics. This role will identify reporting gaps and potential growth opportunities through analyses.
• Help facilitate weekly recaps of core company KPIs; be able to pinpoint where relevant data trends impact core KPIs.
• Ensure all experience team members can adequately track and gain insights into their channel’s performance through detailed dashboard visualizations
• Assist on ad hoc analysis to better understand efficiencies of content delivery and how we communicate to our core consumers, etc. Bonus points if you have statistical expertise with analyses like regressions.
• Work on the development of the technology roadmap to capture, manage, and leverage customer/consumer data to improve marketing and personalization initiatives.

• Technical: You’re experienced in content analytics and are comfortable working with ambiguous data. While most of the data you’ll be analyzing is created by us, bonus points for any expertise in the following: Amplitude Analytics, Google Analytics, HotJar, Meta Business Manager.
• Data Native: You have 3+ years’ experience with dashboard and data visualization creation with a proven track record assuming ownership, moving quickly to implement ideas, and delivering results and in a fast-paced environment. You have deep knowledge of data platforms and analytics tools, including BI Expertise (Domo/Tableau), SQL, Python, and Excel.
• Critical Analytical Thinker: You are comfortable and familiar with collecting and analyzing internal and external data. With a data driven mindset, you pinpoint and articulate problem areas and are comfortable in an environment of change and improvement. You are confident in creating and presenting solutions to your cross functional partners and leaders. You have at least a basic understanding of statistical testing and experimentation.
• Collaborative & Communicative: You work hard and work well with other departments and teams.  You listen to feedback and listen to your team and co-workers needs and expectations. You ensure the teams you work with know where projects stand. You have a strong ability to prioritize projects with minimal supervision.

We are not working with external recruiters for this role. Please do not contact us if you are not a direct applicant for this role.

HOW WE WORK

Authentic and Inclusive: We embrace each and every one of our differences and celebrate our diversity. We commit to fostering a space where everyone belongs and is heard.

Nimble with Purpose: We are a fleet of speedy boats, instead of a barge. As pathfinders of positive change, we adapt our focus with ease when our purpose points us in a new direction

Resilient Teammates: We support our Hydrow teammates and members through challenges: technical, personal, or unexpected waves. We overcome the present obstacle and persevere together. 

Hydrow is a community of innovators, risk-takers, and trailblazers who celebrate individual differences and recognize that unique perspectives make us stronger, smarter, and more successful. Hydrow actively seeks applicants who can bring a variety of experiences, perspectives, and backgrounds to the team. Hydrow provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sex, pregnancy, pregnancy-related condition, sexual orientation, marital status, religion, age, disability, qualified handicap, gender identity, results of genetic testing, military status, veteran status, or any other characteristic protected by applicable law.

Our team values diversity in experience and backgrounds—we do our best work when we create space for different voices and perspectives. Whatever unique experiences or skill sets you bring, we look forward to learning from each other.

BENEFITS AND PERKS (Full Time Permanent Hydrownauts)

🩺 Medical, Dental, and Vision Insurance Premiums 100% Paid For By Hydrow

🏖 Unlimited PTO Policy

📚 $150/week Reimbursable for Childcare

🏦 401k

🚣 Free Membership to the Hydrow App and access to a free Hydrow

➕ MORE!

By submitting your application, you agree that Hydrow may collect your personal data for recruiting, global organization planning, and related purposes. Hydrow's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over Hydrow's use of your personal information. 

Hydrow is an E-Verify employer. E-Verify is an Internet-based system that compares information entered by an employer from an employee’s Form I-9, to records available from the U.S. Department of Homeland Security and the Social Security Administration to confirm employment eligibility.