Product Marketing Manager, Platform
Skills
- Strong expertise in go-to-market strategies and growth marketing.
- Experience with AI tools and mobile app marketing preferred.
- Knowledge of marketing funnel tactics and metrics by stage.
- Excellent communication skills with ability to simplify complex ideas.
- Strong project management and data-driven decision-making abilities.
- Proven ability to influence cross-functional teams and drive collaboration.
Responsibilities
- Understand customer needs through qualitative and quantitative research to inform strategy.
- Influence product roadmap with actionable insights and recommendations.
- Develop positioning and messaging that drives action for target audiences.
- Design and implement strategic, end-to-end growth campaigns focused on buyer and vertical segments.
- Analyze and optimize campaign performance to achieve goals.
- Build relationships with cross-functional teams to enable and engage campaigns.
- Develop scalable, repeatable campaign playbooks.
- Collaborate with sales and customer success for field enablement materials.
Education
- Bachelor's degree (BA/BS) required.
Benefits
- Collaborative and inclusive workplace culture.
- Supports remote and hybrid work models with office locations in Denver, San Francisco, New York.
- Total Rewards philosophy emphasizing employee well-being.
- Equal opportunity employer with commitment to diversity and accommodation.
Average salary estimate
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Gusto was founded in 2011. This company provides payroll processing and employee benefits services. Their headquarters are located in San Francisco, California.
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