Director of Marketing

Who We Are

GoodShip is the first all-in-one platform for freight orchestration and procurement. Our innovative software helps shippers optimize their truckload freight spend and service outcomes while enhancing collaboration among internal teams and carrier partners.

The US domestic truckload freight market is massive – the industry generated revenues of $941 billion across 11.46 billion tons of product shipped in 2022. Our technology is optimizing freight outcomes for our customers, a rapidly growing roster which includes some of the industry’s largest and most recognizable shippers. Our software automates previously tedious and resource-intensive tasks, and unites disparate data sources to provide a holistic view of network performance. We provide shippers with best-in-class intelligence, a purpose-built procurement workflow, and the tools to collaborate more effectively and initiate corrective action directly within the GoodShip platform.

We’re backed by A-list venture firms and founders of industry-leading FreightTech companies, and were recently recognized in the FreightWaves FreightTech 25 and the BCV x Headline Vertical SaaS 50. With strong traction and ample financial backing, we’re seeking a high-performing Director of Marketing to lead demand generation, shape our brand, and fuel our next phase of growth.

About the Role

We’re looking for a full-stack Director of Marketing to own and execute our go-to-market strategy. You’ll drive the programs and campaigns that generate pipeline, refine our positioning, and elevate the GoodShip brand in the freight-tech space. This is a highly visible role that spans strategy and hands-on execution, with direct impact on revenue and company growth.

If you're energized by turning a blank canvas into a high-performing marketing engine—this is your opportunity to build and run it end-to-end.

You Will

Demand Generation & Growth Marketing

• Own the demand generation strategy to deliver consistent, high-quality inbound pipeline for our enterprise sales team

• Launch, manage, and optimize multi-channel campaigns across outbound email, digital, paid, and ABM programs

• Define performance metrics and continuously optimize for pipeline velocity and conversion

• Align closely with RevOps to ensure attribution, tracking, and forecasting are dialed in

Brand & Positioning

• Lead our messaging and positioning efforts to reflect the evolving market, product, and customer base

• Manage website optimization with an eye toward storytelling, SEO, and conversion

• Develop compelling narratives that position GoodShip as the leader in freight orchestration

Content & Communications

• Create content that supports demand and brand goals—including customer stories, product updates, launch content, and thought leadership

• Collaborate with Product and Sales to develop materials that support the full customer lifecycle

• Maintain a content calendar and oversee execution across channels

Social Media & PR

• Own GoodShip’s voice and growth on LinkedIn and other relevant social channels

• Manage PR efforts and media relationships in collaboration with external partners

• Identify opportunities to amplify GoodShip’s thought leadership and wins

Events & Field Marketing

• Coordinate GoodShip’s presence at logistics and tech events, including sponsorships, speaking engagements, and campaign follow-up

• Evaluate and manage strategic event opportunities to drive awareness and leads

• Ensure all event activations align with GTM goals and brand quality

The Ideal Candidate

• 7+ years of experience in B2B SaaS marketing, with a strong record of leading demand generation and brand initiatives

• Proven track record of driving pipeline and revenue through integrated marketing programs

• Deep understanding of the B2B buyer journey, particularly in enterprise or complex sales environments

• Skilled storyteller who can simplify technical concepts and position products in a differentiated way

• Hands-on experience with marketing platforms, analytics tools, and modern martech

• Comfortable operating independently in a fast-paced, ambiguous environment

• Curious, scrappy, and energized by building—someone who thrives on ownership and momentum

• Bonus: background or passion for logistics, supply chain, or enterprise tech

Benefits

• Competitive salary and meaningful equity in GoodShip

• 100% employer-paid health benefits

• Unlimited PTO

• Winter break the week of December holidays

• Fully remote work environment

• Destination team off-sites