Manager, Marketing

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.

Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values:

• Think Client First
• We Are One ‘Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to  work—to  believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About the Role

The Client Engagement team is focused on driving growth and retention of our existing clients as well as driving FareHarbor’s thought leadership presence in the industry in the awareness stage of the client journey. 

We’re looking for a strategic, growth-focused Manager, Marketing to lead a specialized team responsible for executing high-impact marketing initiatives across email, content, and campaign operations. In this role, you’ll provide strategic oversight, guidance, and leadership—not direct execution—ensuring that all marketing activities are aligned with product, customer, and revenue goals.

As a key leader, you’ll work cross-functionally with product marketing, account management, distribution and support to ensure seamless campaign execution across the existing customer lifecycle. This is an ideal role for someone who thrives on developing talent, optimizing processes, and driving results through others in a fast-paced environment.

What you’ll do here:

Team Leadership & Strategy:

• Lead and mentor a growing team of marketing professionals, providing strategic guidance, prioritization support, and career development.
• Translate company objectives—such as client growth, product adoption, and churn reduction—into actionable team plans and KPIs.
• Partner closely with product marketing, account management, distribution and support to drive cohesive messaging and campaign alignment throughout the existing client lifecycle.
• Champion experimentation and continuous improvement through regular retrospectives and results reviews.

Campaign Planning & Execution:

• Oversee the strategy and delivery of integrated campaigns aimed at client growth, product adoption and usage, upsells, and retention.
• Guide the team in campaign planning, ensuring alignment across messaging, value props, and communication strategy.
• Ensure timely execution, efficient resource use, and alignment with revenue goals and quarterly OKRs.
• Monitor campaign outcomes, providing high-level strategic insight and adjustments as needed.

Content Strategy & Development:

• Direct the development of a content strategy that supports Company and department goals around customer growth, adoption and retention. 
• Oversee the team’s execution of blog posts, whitepapers, case studies, and social media content.
• Ensure messaging is clear and reflects product and company value propositions.
• Support collaboration between content creators and internal subject matter experts.

Email Marketing & Client Communications:

• Set strategy and priorities for email marketing initiatives across lifecycle stages—onboarding, feature announcements, re-engagement, and retention initiatives.
• Ensure campaigns are personalized, segmented, and optimized.
• Review key communications for clarity, compliance, and brand consistency.
• Drive performance through data insights and experimentation.

Reporting & Analytics:

• Oversee marketing performance reporting tied to key campaign KPI’s.
• Guide the team in developing dashboards and campaign performance summaries that inform leadership decision-making.
• Promote a data-informed culture, encouraging analysis of tests and trends to drive smarter marketing.

Requirements:

• 5+ years of marketing experience, with at least 1 year in a leadership or people management role, ideally in B2B SaaS.
• Experience guiding cross-functional marketing initiatives across email, content, and digital channels.
• Hands-on familiarity with marketing automation and CRM tools like HubSpot, Marketo, or Salesforce.
• Excellent communication, prioritization, and team leadership skills.
• Analytical mindset with the ability to derive insights and inform decisions from campaign data.

Benefits 

• Medical, dental + vision coverage
• 26 vacation days, 10 sick days & 12 paid holidays per year
• Global leave benefit 
  • 22 weeks paid parental leave 
  • 2 weeks paid grandparent leave 
  • Extended care and bereavement leave
  • Life insurance policy
• 401k + employer matching
• Social hours & events and team-building 
• Educational Opportunities
• Wellness benefits (Headspace subscription & wellness webinars)   
• Work-from-home assistance
• Hybrid friendly
• Paid volunteer hours

Salary Range: $108,960-$163,440, plus 15% bonus potential 

Application Deadline: June 23, 2025

Please note you must be authorized to work in the United States for this position.

FareHarbor is committed to creating a diverse environment, and we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We welcome talent that can offer us new insights and perspectives on challenges that we face, and we take measures to eliminate unconscious bias throughout the interview and hiring process. In tandem, we work to cultivate an inclusive culture in which all of our employees can be their authentic selves.

To learn more about how we use your information, see our Privacy Statement for Applicants. By submitting your application, you confirm that you understand and agree that your information will be processed in accordance with our Privacy Statement for Applicants.

Any offer of work (e.g. employment, assignment) will be subjected to the successful completion of pre-employment screening.