Demand Generation Specialist
Description
Do you take pride in doing things right the first time? Looking for a stable job with room to grow? Ready to join a team that treats you like family? We want to hear from you!
Demand Generation Specialist – Ayer, MA
Join a Legacy. Build the Future
Catania Oils, a fourth-generation, family-owned business with 125 years of excellence in the edible oils industry, is looking for a passionate and driven Demand Generation Specialist to join our marketing team. If you thrive in a fast-paced environment, love solving problems, and know how to bring out the best in people—this is your moment.
Our Core Values Drive Everything We Do
- We Are Family – We treat every team member with respect and support, just like family.
- Own It – We take responsibility, celebrate wins, and learn from challenges.
- Job Well Done – We strive for excellence and take pride in delivering quality work.
- Customer Focused – We go beyond expectations to ensure our customers succeed.
- Authenticity at Our Core – We act with integrity and stay true to our values, even under pressure.
What You’ll Do
- Build and execute digital campaigns across email, organic social media, and landing pages
- Develop segmentation strategies and nurture workflows in HubSpot to support lead progression
- Collaborate with Marketing Ops on lead scoring models, campaign logic, and reporting accuracy
- Support paid media strategy by aligning messaging, CTAs, and campaign assets
- Coordinate multi-channel promotion for product launches, events, and seasonal campaigns
- Own campaign development in HubSpot, including scheduling, A/B testing, and performance optimization
- Create and manage email workflows that drive engagement and increase lead score
- Use HubSpot Social Media tools to manage posting, audience targeting, and performance tracking
- Build and optimize landing pages to support campaign objectives and improve form-fill rates
- Collaborate with the Marketing Ops team to ensure tracking, attribution, and lead routing are accurate
- Monitor conversion metrics and recommend layout or CTA changes based on data
- Manage planning and execution for 2–4 trade shows annually, including booth logistics and lead capture
- Build pre- and post-show marketing campaigns to drive attendance, engagement, and follow-up
- Own event lead entry and handoff workflows to ensure visibility in the sales pipeline
- Manage promotional inventory and maintain branded event materials
- Build campaign dashboards and lead funnel reports in HubSpot
- Track performance by channel, segment, and tactic to identify areas for improvement
- Partner with Sales to align demand gen goals with revenue goals and lead quality feedback
Requirements
What You Bring
- 3+ years of experience in demand generation, digital marketing, or campaign management
- Hands-on experience with HubSpot Marketing Hub
- Strong understanding of campaign performance tracking and funnel metrics (MQLs, SQLs, conversion rates)
- Proficiency in building multi-touch campaigns and managing lead nurturing programs
- Experience with event promotion and trade show marketing is a plus
- Detail-oriented with strong project management and prioritization skills
- Experience juggling multiple priorities, timelines, and stakeholders
- Bonus: Experience using tools like Asana, Jasper, and/or other AI tools in campaign development
- Curiosity, adaptability, and a growth mindset for modern marketing
Why Catania Oils?
- Be part of a company that values teamwork, respect, and continuous improvement
- Work in a culture that blends tradition with innovation
- Make a real impact in a company that’s committed to sustainability and quality.
- We offer competitive pay and benefits
Catania Oils is an Equal Opportunity Employer
Average salary estimate
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