Senior Product Manager

Senior Product Manager  – C-4 Analytics

C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service. We are currently hiring for a Senior Product Manager - WAKEFIELD/HYBRID PREFERRED  as we look to expand our team and support our growing roster of local and national clients.

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Who We're Looking For: Senior Product Manager - WAKEFIELD / HYBRID

We’re looking for a senior, hands-on product leader to take ownership of high-impact product initiatives at C-4 Analytics—starting with, but not limited to, our AI-infused marketing intelligence platform.

This isn’t a general product management leadership role. It’s a do-the-work, connect-the-dots, drive-the-outcome role. You’ll operate independently while working closely with engineering, data, design product leadership, and the executive team to bring mission-critical initiatives from concept to completion.

If you’re passionate about building products that solve real problems and you thrive in the thick of discovery, design, and delivery—you’ll do well here.

A day in the life of a Senior Product Manager - WAKEFIELD/HYBRID/REMOTE

• Own and drive the roadmap for strategic product initiatives, ensuring alignment with C-4’s goals and delivering measurable value to internal teams and dealership clients.
• Translate company vision into actionable product strategies in close partnership with product leaders, engineering, design, and executive leadership.
• Serve as the connective tissue between product vision and engineering execution—turning abstract ideas into clear specifications, timelines, and deliverables.
• Collaborate cross-functionally  to ensure seamless development, integration, and launch.
• Define and track product success using KPIs, customer feedback, and business impact metrics—iterating rapidly based on results.
• Stay close to users and stakeholders to understand needs, prioritize effectively, and adapt roadmaps as goals and conditions evolve.
• Manage the full product lifecycle—enhance current offerings, design new solutions, and identify opportunities for continuous improvement.
• Mentor junior team members working on products under your leadership and support broader knowledge sharing within the product team.
• Partner with stakeholders across departments to ensure clear communication, aligned priorities, and timely execution.
• Develop business cases and plans to support new product solutions; assess risks, constraints, and resource requirements for delivery.
• Stay current on emerging technologies, AI/ML applications, and industry trends—bringing forward recommendations to keep C-4 competitive.
• Lead regular product meetings and reviews focused on testing, performance, and cross-departmental coordination.
• Perform additional duties as assigned to support broader organizational goals and growth.

What you’ll need to succeed:

• A bachelor’s degree or equivalent combination of education, training, and hands-on experience 
• Proven experience in product management, with a strong track record of launching and optimizing complex products or initiatives from start to finish.
• Experience with the development of AI/ML driven platforms is highly desired.
• Ability to thrive in a hands-on role that requires both strategic vision and executional rigor.
• Skilled at collaborating across functions—including engineering, design, data, and marketing—within agile, fast-paced environments.
• Proficient in using data to inform decisions, define success metrics, and continuously improve products based on user and business feedback.
• Strong communication, leadership, and problem-solving abilities, with a comfort level presenting to both technical and executive stakeholders.
• Familiarity with product lifecycle management and go-to-market processes.
• Comfortable operating independently while maintaining alignment with company-wide goals and leadership direction.
• Experience in digital marketing, martech, or automotive platforms is a strong plus.

Compensation: 

Please note that the salary range is flexible and negotiable based on individual qualifications and fit for the role. We encourage candidates to discuss their salary expectations during the interview process.

Flexibility:

The Senior Product Manager may benefit from the flexibility to work in a way that suits them best. We offer the following working options:

• Office-Based: Our modern and well-equipped office space provides a collaborative environment where you can work closely with your team, engage in face-to-face interactions, and foster a sense of community.
• Remote: We understand that some individuals thrive in a remote working setup. As such, we support remote work arrangements, allowing you to work from the comfort of your own home or any location that enhances your productivity.
• Hybrid: For those who prefer a balance between office and remote work, we offer a hybrid model. This allows you to divide your time between working in the office and remotely, providing the best of both worlds.

Working at C-4 Analytics

We provide our employees with a range of benefits, including career development programs, unlimited paid time off, and additional perks. All are welcome to visit our careers and culture page for more details. 

More About C-4 Analytics