Director of Sales

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality:

Position Overview

The Boston Whaler Director of North American Sales will lead operational efforts that drive targeted revenue for core products (13’ – 33’). In collaboration with the Large Boat Sales Director (34’+) and through the Sales teams, the Director will contribute to the development of the strategic revenue plan, oversee the Regional Sales Managers, ensure efficient account implementation, and identify strategies and tactics for improving open and underperforming markets.  In this position, the Director of North American Sales will promote and sell our outstanding line up of boats that delight our customers and uphold Boston Whaler’s reputation for delivering award winning CSI and net promoter score.  This position will report directly to the President of Boston Whaler.

At Brunswick, we have passion for our work and a distinct ability to deliver. 

Essential Functions:

• Manage relationships with key dealers and cultivate new business opportunities that fit with the company strategies.
• Develop and drive dealer purchasing programs and tactics that achieve targeted revenue objectives.  Ensure deadlines are met for sales agreements, annual planning targets, exclusivity agreements, order deadline dates, dealer inventory reporting, and develop sales promotions as needed.
• Lead, mentor, and manage the sales team to ensure high performance and professional growth.
• Manage the strategic direction of the Boston Whaler dealer network to optimize sales for the brand, which includes identification of distribution network white space opportunities and underperforming dealerships and development of strategies to correct or replace underperforming dealers.
• Partner with Category Management to oversee market segmentation, forecasting, and pipeline management processes; SIOP process.
• Works closely with the Boston Whaler Marketing department on sales and marketing tools and website content to support dealers' sales efforts.
• Serve as internal resource to Sales, Marketing, Consumer Experience, Design, Engineering, and Brunswick Boat Group Technology Center to shape new product innovation by connecting dealer, consumer, and category insights.  Plan for dealer adoption of new product by creating and executing strategic distribution plans and assisting with product pricing on new models and existing/ongoing product and options.
• Collects and analyzes competitive market and pricing information regionally.  Drive market share growth.
• Manage the Sales annual budget.
• Ability to travel 15-20% of time.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

• 10-15 years of professional sales experience, or equivalent in the marine or similar industry.
• Bachelor's Degree or equivalent in business, marketing, or management. 
• Knowledge and experience in organizing and leading teams, ability to positively influence others inside and outside of the organization.
• Experience developing and executing strategic and tactical plans.
• Demonstrated business acumen, problem solving skills, and relationship management skills.
• Strong negotiating skills required to establish and maximize strong dealer and customer relationships.
• Ability to build effective teams and to lead and grow others.
• Manage multiple competing priorities through effective organization and communication.

Preferred Qualifications:

• Excellent written and oral communication skills.
• Strong data analytical skills.
• Ability to operate independently and take ownership of projects without close supervision and work as part of a team.
• Proficient with MS Word, Excel, Outlook, PowerPoint and CRM software.

The anticipated pay range for this position is $115,700 to $185,900, annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts, and much more.

Why Brunswick:

Whatever tomorrow brings, we’ll be at the leading edge.  As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards!  

About Boston Whaler:

At Boston Whaler our team members are the key to our success and have helped us earn numerous awards and accolades from all over the world. We offer an environment where values are shared, diversity is embraced, careers are grown and anyone who has the desire to be successful can achieve their goals. To make the best boats in the world requires the best team members. If you have the highest work standards, values and integrity, then you should join the unsinkable legend! 

For more than 50 years, Boston Whaler has been building superior quality unsinkable runabouts, cruisers and center console boats. Founded in 1958 and currently headquartered in Edgewater, FL, the company's unique foam-cored construction process contributes not only unsurpassed flotation, but superior ride characteristics and durability. The current product line ranges from 11- 42 feet and is distributed around the world by a network of exceptional dealers. For more information about The Unsinkable Legend, please visit www.bostonwhaler.com. Boston Whaler is owned by Brunswick Corporation (NYSE: BC), the largest marine manufacturer in the world. 

Next is Now!  

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law.  Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.  If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support. 

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Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers.  If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com.