Digital Marketing Coordinator

Description

NOTE TO APPLICANTS: An application must be completed in its entirety in a single session. The system does not allow the applicant to save their information and return later to complete the application. Please have all materials on hand before starting the application.

WHAT WE CAN DO TOGETHER 

The Association of Former Students engages and inspires the Aggie Network for Texas A&M University in perpetuating the Aggie Spirit. Through our Annual Fund, as well as other revenue streams, we provide scholarships, endowments, emergency student loans, and awards for faculty. Our newest colleague will join our Marketing and Communication team in advancing our mission through dedicated management of the digital marketing and social media program, which aims to increase awareness of The Association’s work and impact.

OUR CULTURE AND BENEFITS 

We work in an inclusive, professional, creative, and collaborative environment that delivers a strong positive social impact to current and former students, alumni, faculty and friends of Texas A&M University. Whether developing and implementing digital and social media strategies for the organization or researching new and innovative ways to spread the word about The Association’s work and impact, this is a great position to expand your career skills. Professional development and continuous growth are fundamentals in our organization. What we do and how we do it is enhanced by using the most current tools relevant to each role. 

All full-time employees are eligible for generous, 100% Association-funded benefits including healthcare, life insurance equal to annual income, savings plan with six-year vesting, long-term disability insurance, long-term care insurance and exceptional holiday and paid time off schedules. The Association of Former Students is a designated non-profit employer for the Public Service Loan Forgiveness student loan program. Also, you may enhance your benefits through additional self-paid coverage such as short-term disability, family healthcare, increased life insurance and more, to fit your unique personal and family needs.

A CAREER WITH IMPACT AND MEANING

Your efforts will bring the Aggie Network to life, helping students, alumni, and faculty stay connected in meaningful ways. You will directly support scholarships, emergency student aid, and faculty excellence and help shape the future of Aggies for years to come.

ESSENTIAL FUNCTIONS

• Proficiency in developing digital marketing and social media strategies aimed at achieving outlined goals.
• In-depth knowledge and experience managing content for various social media channels and digital marketing platforms.
• Strong understanding of analytics tools, such as Google Analytics to analyze data and reporting within the digital marketing and social media environment.
• Anticipate and take the initiative to continuously improve digital marketing and social media outcomes.
• Project administration, including consistent sense of urgency throughout the marketing cycle, from strategy development to report generation and analysis.
• Compose content that conveys accurate and meaningful messages to the audience and considers the story, impact, outcome, and ultimately the brand of The Association of Former Students, etc.
• Excellent time management, written and oral communication.
• Cultivate positive working relations through collaboration with cross-functional team members in Marketing and Communication and Web Operations.
• Engagement in Marketing and Communication events outside of normal business hours, including evenings and weekends as needed.

ROUTINE DUTIES

Reporting to the Assistant Vice President of Marketing and Communication

• Develop and execute digital marketing and organic/paid social media strategies.
• Create and distribute content across digital marketing and Association social media channels.
• Collaborate with the Brand Coordinator and Multimedia Specialist to design graphics and videos using the Adobe suite of products (i.e., InDesign, Illustrator, Photoshop, Premiere Pro, etc.).
• Create and maintain an editorial calendar to deliver targeted content.
• Maintain consistent brand messaging across all digital and social media channels.
• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing and social media campaigns.
• Prepare reports and analytics on the overall performance of various digital marketing and social media campaigns, including ROIs and KPIs.
• Collaborate with the Marketing and Communication team to brainstorm new and innovative growth strategies and marketing techniques.
• Develop and monitor campaign budgets.
• Engage as needed on special projects.
• Other duties as assigned.

Requirements

KNOWLEDGE, SKILLS & ABILITIES (minimum requirements)

Professionalism, accuracy, efficiency, discretion and organizational skills. Exceptional proof reading and time management skills that support a high-functioning, multi-tasking, and deadline-driven work environment. Flexibility to change focus or adjust outcomes based on departmental needs. Exercise engagement to anticipate and take initiative without first being asked. Critical thinking and proactive problem solving. Solid processing skills (MS Office Suite, Outlook, Google Suite), as well as intermediate spreadsheet and database skills (Excel).

Cross-generational communication and interpersonal skills that allow for developing strong, long-lasting relationships with a wide variety of personalities.

PHYSICAL CAPACITY REQUIREMENTS

Ability to sit or stand for long periods on occasion and carry objects up to 10 pounds. The ability to work at a desk with frequent use of keyboard and monitor. We are committed to providing reasonable accommodation for applicants with disabilities; if needed, please reach out to our Human Resources department to discuss your needs.

EXPERIENCE

Required: A minimum of three years of experience in digital marketing and social media management, including, but not limited to, strategy development, content creation and management, trend research, and ROI & data analysis. Working knowledge of design and video editing within the Adobe suite of products (i.e., InDesign, Illustrator, Photoshop, Premiere Pro, etc.). 

Preferred: At least five years of dedicated experience managing the digital marketing and social media strategy for an organization. Advanced knowledge of design and video editing within the Adobe suite of products (i.e., InDesign, Illustrator, Photoshop, Premiere Pro, etc.). Experience with project administration including data analysis.

EDUCATION

Required: Bachelor’s degree in marketing, advertising, business, or related discipline, or equivalent combination of training and experience. 

Preferred: Bachelor’s degree in marketing, advertising, business or related discipline from Texas A&M University in College Station.

SUPERVISION

Received: Assistant Vice President of Marketing and Communication. 

Given: None.

EMPLOYEES OF THE ASSOCIATION OF FORMER STUDENTS

• Participate in various Association-wide activities such as engagement and fundraising goals, internal event teams, task committees, attending gameday receptions, Distinguished Alumni Gala and other external events as required.
• Serve as an ambassador by meeting our Team Expectations, fostering relationships with students and other constituents of Texas A&M.
• Exemplify Our Core Values.