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Senior Front End Developer

Exempt/Full-time/Hybrid

*Fluency empowers you to work remotely or at our headquarters and cafe space in Milwaukee's Walker's Point Neighborhood.

Reports to: Chief Executive Officer (CEO)

*This job posting is intended for candidates who reside in the following states: CA/FL/IL/ME/NV/PA/SC/TX/WI

Summary: 

At Fluency we care about providing a consistent and streamlined user experience across our software platforms. We are currently investing in the future by iteratively migrating areas of our user journey from AngularJS and a home grown SCSS framework to Hotwire/Turbo + Stimulus with Tailwind within our Rails 7 Monolith. 

Mission: 

We’re looking for someone to lead the charge on the UX and frontend side with the help and backing of our current team of designers, marketers, full stack engineers, product managers, support engineers and data scientists. You’ll find yourself working in our current and future technology platforms, Shopify themes and Dynamic Yield to maintain design and UX parity between systems and introduce new features. This position reports to the Chief Executive Officer (CEO) but will partner and work closely with Engineering.

You’re a good fit at Fluency if you:

  • Are a “manager of one”.
  • You have experience in UX and constantly put yourself in the users’ shoes.
  • Collaborate well on high level design and architecture decisions but are comfortable working solo heads down on components. 
  • Encourage sound architectural practices and general improvements with code reviews.
  • You understand the importance of and can balance the desire for code perfection with business need.
  • You are attentive to detail and execute with a high regard for brand guidelines.
  • Are humble in conversation, but confident in your skills.
  • Are helpful and approachable (e.g. when a teammate needs help, you'll be there).
  • When faced with a hard problem you can break it down into digestible pieces.
  • When you get stuck you're open and willing to ask for guidance.

Responsibilities:

  • Develop, test, and maintain websites and applications.
  • Ensuring that all front-end code is optimized for speed, performance, and accessibility.
  • Understand and execute the software development life cycles and processes at Fluency.
  • Collaborate with designers and engineers to provide a seamless user experience.
  • Ensure all web pages are consistent in their layout and design across our current and future platform, Dynamic Yield and Shopify. 
  • Solid understanding of modern web design principles and best practices.
  • Conduct regular code reviews and provide constructive feedback to other members of the development, marketing and/or creative team.
  • Staying up-to-date with emerging trends and technologies in UX and front-end development.
  • Establish and meet project deadlines.
  • Adhere to and develop coding standards set forth by other developers as well as define new standards and hold others accountable.
  • Engage with end-users, designers, other developers, and business personnel to create and implement software solutions.
  • Provide thought leadership within information technology and across the organization striving for top quality customer experience/satisfaction and high company morale.

Other Duties: 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

What we are looking for:

  • The desire to make big and bold contributions that significantly impact the Fluency customer journey and ultimately drive key performance indicators. 
  • Someone with a keen eye for detail and be able to deliver the highest quality of work that meets the specifications of the design team and brand guidelines. 
  • At least 5 years of experience in UX and front-end development, with a strong portfolio of web design projects.
  • Solid understanding of UX and web design principles and best practices.
  • Multiple years of industry experience with each of the following: 
    • Collaborating with backend developers and sharing project responsibilities to create well functioning, aesthetically pleasing websites
    • CSS/SCSS and HTML/HAML
    • Developing responsive web applications
    • Tailwind 
    • Accessibility 
    • Consuming REST API’s (we use a Rails backend)
    • ECMAScript 2015/ES6 and above
    • Vue, React, Angular or similar javascript frameworks 
    • Github or similar version control and code review

Nice to have qualifications:

  • Knowledge, experience or interest in any of the following:
    • Rails, Hotwire, Stimulus
    • Building best in class ecommerce applications 
    • Writing front end unit and integration tests 
    • Dynamic Yield Experience in Templates or similar dynamic CMS
    • Shopify theming, LiquidJS or any other experience with Shopify as an ecommerce platform 
    • Platform engineering or devops, deploying/managing/supporting applications in cloud based infrastructure
    • Google Analytics, Google Tag Manager, on page third party marketing tracking
    • Cloudinary or other asset management and dynamic image resizing
    • Excellent communication and collaboration skills

Why Fluency?

  • Be part of a dynamic, fast-growing company that has innovation and creativity embedded in its DNA.
  • A chance to shape our customers’ journey and leave a lasting impact on their self-confidence, one order at a time.
  • Join a collaborative environment where your ideas matter, your efforts are rewarded and you can see results in real time.

Fluency team members enjoy free food, coffee, and drinks in our HQ's beautiful Cafe. We have a laid-back, casual environment in a state-of-the-art HQ in Walkers Point.

We offer flexible schedules, paid parental leave (mothers AND fathers), and a private room for nursing mothers.

Even more exciting: paid vacation and seven paid holidays per year, plus a 50% discount on all merchandise. You’ll be eligible for the discount on your first day.

Important, but maybe less thrilling: we have ample parking, we offer medical (traditional and high deductible), dental, and vision insurance, as well as a 401K (both pre-tax and Roth options).

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We love beauty, style, and fashion. Most importantly, we love making people happy. We exist to help you discover amazing products and trends we know you can’t live without, and we deliver them straight to your doorstep each month.

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Full-time, hybrid
DATE POSTED
June 10, 2025

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